MARC record from Internet Archive

LEADER: 05726cam a22010334a 4500
001 ocm62430817
003 OCoLC
005 20191109072759.9
008 051130s2006 nyua b 001 0 eng
010 $a 2005034927
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042 $apcc
050 00 $aHF5415.127$b.C34 2006
082 00 $a658.8/02$222
084 $a85.40$2bcl
049 $aMAIN
100 1 $aCahill, Dennis J.
245 10 $aLifestyle market segmentation /$cDennis J. Cahill.
260 $aNew York :$bHaworth Press,$c©2006.
300 $axiii, 184 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aHaworth series in segmented, targeted, and customized marketing
504 $aIncludes bibliographical references (pages 171-181) and index.
505 0 $aNonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts.
520 1 $a"Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic and/or geographic categories to get at the "whys" of customer behavior, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes tables and figures to clarify concepts and data."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aMarket segmentation.
650 0 $aConsumers' preferences.
650 0 $aConsumer behavior.
650 0 $aLifestyles.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aConsumers' preferences.$2fast$0(OCoLC)fst00876441
650 7 $aLifestyles.$2fast$0(OCoLC)fst00998417
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 17 $aMarktsegmentatie.$2gtt
650 17 $aLeefwijze.$2gtt
650 7 $aLebensstil$2gnd
650 7 $aMarketing$2gnd
650 7 $aMarktsegmentierung$2gnd
650 7 $aVerbraucherverhalten$2gnd
650 7 $aZielgruppe$2gnd
650 7 $aKonsumentenverhalten.$2idszbz
650 7 $aLebensstil.$2idszbz
650 7 $aMarkt.$2idszbz
650 7 $aSegmentierung.$2idszbz
650 07 $aLebensstil.$2swd
650 07 $aMarktsegmentierung.$2swd
650 07 $aVerbraucherverhalten.$2swd
650 07 $aZielgruppe.$2swd
776 08 $iOnline version:$aCahill, Dennis J.$tLifestyle market segmentation.$dNew York : Haworth Press, ©2006$w(OCoLC)608430149
830 0 $aHaworth series in segmented, targeted, and customized marketing.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip064/2005034927.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015792145&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015792145&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $uhttp://catdir.loc.gov/catdir/toc/ecip064/2034927.html$zTable of contents only
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