MARC record from Internet Archive

LEADER: 01550cam a2200241 a 4500
001 92017542
003 DLC
005 19930909172453.9
008 920507s1993 nyua b 001 0 eng
010 $a 92017542
020 $a002935675X :$c$24.95
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.153$b.Z36 1993
082 00 $a658.5/75$220
100 1 $aZangwill, Willard I.
245 10 $aLightning strategies for innovation :$bhow the world's best firms create new products /$cWillard I. Zangwill.
260 $aNew York :$bLexington Books ;$aToronto :$bMaxwell Macmillan Canada ;$aNew York :$bMaxwell Macmillan International,$cc1993.
300 $axx, 359 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [331]-340) and index.
505 0 $aLightning overview -- Strategic impact -- Expertise and technological foundations -- Cultural foundations -- Managerial foundations : competitive benchmarking -- The planning foundation and risk management -- Creating a good plan -- The cost of fumbles -- How to get rid of fumbles -- The fickle customer -- The customer-first questions and customer research -- Flexibility produces sales -- The business strategy of the product -- Platforms, reuse, and modularity -- Concurrent engineering : the concept -- Concurrent engineering and the contract book -- Scheduling -- Toward the future with several powerful techniques and methods -- Implementing continuous improvement -- Action plan.
650 0 $aNew products.
650 0 $aTechnological innovations.
650 0 $aStrategic planning.