MARC record from Internet Archive

LEADER: 03729cam a22006374a 4500
001 ocm56840452
003 OCoLC
005 20191109071519.4
008 041026s2005 ilu b 001 0 eng
010 $a 2004025394
040 $aDLC$beng$cDLC$dYDX$dBUR$dBAKER$dVP@$dIXA$dBTCTA$dYDXCP$dIG#$dOCLCQ$dILU$dOCLCF$dOCLCQ$dCNGUL$dOCLCQ$dERR
019 $a966063305
020 $a1419502522$q(6X9 hardcover)
020 $a9781419502521$q(6X9 hardcover)
024 3 $a9781419502521
029 1 $aAU@$b000026336817
029 1 $aIG#$b9781419502521
029 1 $aNZ1$b8929781
035 $a(OCoLC)56840452$z(OCoLC)966063305
042 $apcc
050 00 $aHF5549.5.M63$bD72 2005
082 00 $a658.4/5$222
084 $aF272.92$2clc
049 $aMAIN
100 1 $aDrake, Susan M.
245 10 $aLight their fire :$busing internal marketing to ignite employee performance and wow your customers /$cSusan M. Drake, Michelle J. Gulman, Sara M. Roberts.
260 $aChicago :$bDearborn Trade Pub.,$c©2005.
300 $axvii, 252 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aThe hot topic of internal marketing -- Why light their fire? : the benefits of internal marketing -- Brand power : creating an internal brand -- Doing your homework -- What to say to whom and how -- A match, a Zippo or a blowtorch -- Training as a marketing tool -- D2D : the sum is greater than the parts -- Torchbearers : rewards and recognition -- True life situations.
520 1 $a"In their new book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers, internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business and motivate them to think like business owners, thus empowering them to make decisions that build brand and customer loyalty."
520 8 $a"Light Their Fire includes practical tools and case studies that address the role of internal marketing in a variety of situations, from mergers to department branding to project implementation. This is the ideal primer for company executives, business owners, human resource professionals, and department managers on how successful companies create, implement, and measure the effectiveness of their own internal marketing plans."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aEmployee motivation.
650 0 $aCommunication in personnel management.
650 0 $aOrganizational effectiveness.
650 7 $aEmployee motivation.$2cct
650 7 $aCommunication in personnel management.$2cct
650 7 $aOrganizational effectiveness.$2cct
650 7 $aCommunication in personnel management.$2fast$0(OCoLC)fst00870235
650 7 $aEmployee motivation.$2fast$0(OCoLC)fst00909027
650 7 $aOrganizational effectiveness.$2fast$0(OCoLC)fst01047852
700 1 $aGulman, Michelle J.
700 1 $aRoberts, Sara M.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip052/2004025394.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0659/2004025394-d.html
938 $aBaker & Taylor$bBKTY$c23.00$d17.25$i1419502522$n0006148512$sactive
938 $aBaker and Taylor$bBTCP$n2004025394
938 $aIngram$bINGR$n9781419502521
938 $aYBP Library Services$bYANK$n2195267
994 $a92$bERR
976 $a31927000604022