MARC record from Internet Archive

LEADER: 02339nam a2200433Ia 4500
001 752572504
003 OCoLC
005 20151002122834.0
008 110915s2010 vm a 001 0 vie d
020 $c$14.00 (hc)
024 3 $a8936037744155
035 $a(OCoLC)752572504
040 $aSFR$cSFR$dUtOrBLW
041 1 $avie$heng
049 $aSFRA
092 $aVIETNAMES 303.4833$bL6121L
100 1 $aLi, Charlene.
240 10 $aGroundswell.$lVietnamese
245 10 $aLàn sóng ngầm :$bthành công trong thế giới xáo trộn bởi công nghệ số /$cCharlene Li và Josh Bernoff ; Phạm Tâm dịch ; Đỗ Hoa hiệu đính.
246 30 $aThành công trong thế giới xáo trộn bởi công nghệ số
260 $aHà Nội :$bNXB Đại học kinh tế quốc dân :$bAlphabooks,$cc2010.
300 $a403 p. :$bill. ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aTranslation of: Groundswell : winning in a world transformed by social technologies.
500 $aIncludes index.
520 $aIn Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works.
650 0 $aOnline social networks$xEconomic aspects.
650 0 $aInformation society$xEconomic aspects.
700 1 $aBernoff, Josh.
700 1 $aPhạm, Tâm.
907 $a.b24102349$b10-18-15$c03-14-11
998 $axin$b10-17-15$cm$da $e-$fvie$gvm $h0$i1
907 $a.b24102349$b12-10-14$c03-14-11
980 $a0911 QB
998 $axin$b09-15-11$cm$da$e-$fvie$gvm $h0$i6
994 $aC0$bSFR
945 $aVIETNAMES 303.4833$bL6121L$d - - $e - - $f0$g0$h - - $i31223098408454$j0$00$k - - $lxinaa$n3rd Floor Inventory 2017$o-$p$14.00$q-$r-$s- $t0$u0$v0$w0$x0$y.i66703967$z10-20-11