MARC record from Internet Archive

LEADER: 03213cam 2200685 a 4500
001 ocm47695894
003 OCoLC
005 20191217062111.0
008 011009s2001 maua 001 0 eng d
010 $a 2001275669
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015 $aGBA230258$2bnb
019 $a966251089
020 $a156496759X
020 $a9781564967596
024 3 $a99817473922
035 $a(OCoLC)47695894$z(OCoLC)966251089
042 $alccopycat
050 00 $aNC1002.L63$bS56 2001
080 $a743.65
082 04 $a741.6$221
084 $aJ534.4$2clc
100 1 $aSilver, Lisa.
245 10 $aLogo design that works :$bsecrets for successful logo design /$cLisa Silver.
260 $aGloucester, Mass. :$bRockport Publishers,$c℗♭2001.
300 $a143 pages :$bcolor illustrations ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThat works series
500 $aIncludes index.
505 0 $aCorporate logos -- Elegant logos -- Techy logos -- Playful logos -- Edgy logos -- Directory of logo designers.
520 1 $a"What makes a successful logo? From the classic designs of Paul Rand and Raymond Loewy to the just-minted logos created by such firms as Pentagram and Landor, the one hundred examples collected here vividly illustrate what is meant by "design that works." Each project, and the process behind it, is deconstructed as graphic designers and art directors describe the research, brainstorming, preliminary sketches, and experiments with imagery, type, and color that led to a successful design. This stand-alone volume, packed with concrete, practical design information, offers designers the essential insight and inspiration needed to remain competitive in today's hungry market."--Jacket.
650 0 $aLogos (Symbols)$xDesign.
650 0 $aCommercial art.
650 7 $aCommercial art.$2fast$0(OCoLC)fst00869331
650 7 $aLogos (Symbols)$xDesign.$2fast$0(OCoLC)fst01002132
650 7 $aGebrauchsgrafik$2gnd
650 7 $aFirmenzeichen$2gnd
830 0 $aThat works series.
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0734/2001275669-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0730/2001275669-d.html
938 $aBaker & Taylor$bBKTY$c30.00$d22.50$i156496759X$n0003648227$sactive
938 $aBaker and Taylor$bBTCP$n2001275669
938 $aYBP Library Services$bYANK$n1756419
029 1 $aAU@$b000023114118
029 1 $aAU@$b000023176796
029 1 $aAU@$b000023527474
029 1 $aAU@$b000023824444
029 1 $aAU@$b000060881684
029 1 $aCHBIS$b004382143
029 1 $aCHVBK$b156833883
029 1 $aHEBIS$b09901212X
029 1 $aNLGGC$b229981291
029 1 $aNZ1$b6495933
029 1 $aUKPMH$b01537064X
029 1 $aUKPMH$b156496759X
029 1 $aUNITY$b01537064X
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 346 OTHER HOLDINGS