MARC record from Internet Archive

LEADER: 04561cam 22009014a 4500
001 ocm42790834
003 OCoLC
005 20100914111401.0
008 991109s2000 nyu b 001 0 eng
010 $a 99058215
040 $aDLC$beng$cDLC$dUKM$dC#P$dNOR$dLVB$dDNF$dBAKER$dNLGGC$dBTCTA$dYDXCP$dOCLCG$dDEBBG$dOCL
015 $aGB99-V1013
019 $a48194223
020 $a0071357750
020 $a9780071357753
035 $a(OCoLC)42790834$z(OCoLC)48194223
042 $apcc
050 00 $aHF5415.1265$b.N495 2000
082 00 $a658.8/4$221
084 $a85.40$2bcl
084 $aQP 650$2rvk
096 $aHF 5415.1265$bN544 2000
100 1 $aNewell, Frederick,$d1926-
245 10 $aLoyalty.com :$bcustomer relationship management in the new era of Internet marketing /$cFrederick Newell.
260 $aNew York :$bMcGraw-Hill,$cc2000.
300 $axx, 325 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 306-317) and index.
505 00 $tCarolyn's lament --$tEars of the hippopotamus --$tLeap of faith --$tFour things your customers want to tell you --$tIf nominated I will not run: if elected I will not serve --$tReal profit players are not the home run kings --$tKeeping the relationship alive --$t"Eveolution" and other surprises ahead --$tNew tools require new skills --$tCRM blueprint --$tBut what is it good for? --$tYou've got mail --$tShould telemarketing be a four-letter word? --$tThings Gutenberg never dreamed of --$tHi ho! hi ho! it's off to work we go --$t"Everything that can be invented has been invented" --$tWelcome to the new digital world --$tCan CRM save the brick-and-mortar folks? --$tManaging CRM with faceless customers --$tBecause that's where the money is --$tBut who is really your customer? --$tMedia awaken to CRM --$tWhen you care enough --$tReorganizing using the CRM initiative --$tCustomer involvement: RadioShack's sophisticated CRM programs --$tHopelessly devoted to you ... ta da! --$tMissing link: "prodices" --$tIt's a matter of degrees --$tRecognizing the power of the consumer --$tInformation is knowledge, knowledge is power, and power can be frightening --$tCRM and profits: making the case.
650 0 $aInternet marketing.
650 0 $aCustomer relations.
650 4 $aCustomer relations$xManagement.
650 6 $aMarketing sur Internet.
650 6 $aRelations avec la clientèle.
650 6 $aConsommateurs$xFidélité.
650 2 $aInternet.
650 2 $aPublic Relations.
650 2 $aConsumer Satisfaction$xmethods.
650 2 $aAdvertising.
650 2 $aCommerce.
650 2 $aInterpersonal Relations.
650 17 $aE-commerce.$2gtt
650 17 $aKlantgerichtheid.$2gtt
650 17 $aInternet.$2gtt
650 07 $aInternet.$2swd
650 07 $aKundenmanagement.$2swd
650 07 $aTelemarketing.$2swd
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009053625&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
938 $aBaker & Taylor$bBKTY$c29.95$d22.46$i0071357750$n0003386018$sactive
938 $aBaker and Taylor$bBTCP$n99058215
938 $aYBP Library Services$bYANK$n100187467
952 $a42790834$zDLC$bLIBRARY OF CONGRESS$dURI$hCore$iLCC$kDDC$ppcc$tContents$u20100709
952 $a126852576$zUVV$bFASHION INST OF TECH LIBR$hCore$iLCC$kDDC$ppcc$u20100714
952 $a131514472$zYUS$bYALE UNIV LIBR$hCore$iLCC$kDDC$ppcc$u20100726
952 $a218688137$zCUY$bUNIV OF CALIFORNIA, BERKELEY$hCore$iLCC$kDDC$ppcc$u20100727
952 $a230486089$zHBS$bHARVARD UNIV, BUSINESS SCH, BAKER LIBR$hFull batch$iLCC$kDDC$u20100725
952 $a368148404$zUBY$bBRIGHAM YOUNG UNIV LIBR$hCore$iLCC$kDDC$ppcc$qcat$u20100726
952 $a483914625$zN15$bNEW YORK UNIV, GROUP BATCHLOAD$hCore$iLCC$kDDC$ppcc$u20100628
952 $a486023600$zTEU$bTEMPLE UNIV$hCore$u20100701
029 1 $aUKM$bb99V1013
029 1 $aUKM$bbA160296
029 1 $aNLGGC$b246944501
029 1 $aNLGGC$b188322833
029 1 $aYDXCP$b100187467
029 1 $aNZ1$b5407103
029 1 $aAU@$b000021196427
029 1 $aAU@$b000021143039
029 1 $aAU@$b000024349305
029 1 $aAU@$b000024349308
029 1 $aUNITY$b018768520
029 1 $aBIRCL$b0071357750
029 1 $aLONBM$b0071357750
029 1 $aUKHRW$b0071357750
029 1 $aW4S$b0071357750
029 1 $aHAF$b0071357750
029 1 $aHEBIS$b094493642
029 1 $aDEBBG$bBV013278911
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 722 OTHER HOLDINGS