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LEADER: 05576cam 2200937 a 4500
001 ocm33160989
003 OCoLC
005 20100831130245.0
008 950914s1996 maua b 001 0 eng
010 $a 95039972
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020 $a9781578516872
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050 00 $aHF5415.5$b.R438 1996
082 00 $a658.4$220
084 $a83.05$2bcl
100 1 $aReichheld, Frederick F.
245 14 $aThe loyalty effect :$bthe hidden force behind growth, profits, and lasting value /$cFrederick F. Reichheld with Thomas Teal.
260 $aBoston, Mass. :$bHarvard Business School Press,$cc1996.
300 $axii, 323 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 311-314) and index.
520 1 $a"The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This book shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy." "In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He lays out the principles that connect value creation, loyalty, growth, and profits and shows how great companies like State Farm, Toyota/Lexus, MBNA, John Deere, and the Leo Burnett advertising agency have used these principles to build unassailable franchises of loyal customers, loyal employees, and loyal owners. He describes the key business philosophies that underlie the remarkable results of these loyalty leaders." "The Loyalty Effect will provide your company with an effective approach to sustained value creation and change the way you think about loyalty, profits, and the nature of business. Reichheld makes the powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusions show how even a small improvement in customer retention can double profits for your company."--BOOK JACKET.
505 0 $aLoyalty and Value -- The Economics of Customer Loyalty -- The Right Customers -- The Right Employees -- Productivity -- The Right Investors -- In Search of Failure -- The Right Measures -- Transforming the Value Proposition -- Partnerships for Change -- Getting Started: The Path Toward Zero Defections.
650 0 $aCustomer relations.
650 0 $aConsumer satisfaction.
650 0 $aJob satisfaction.
650 0 $aLabor productivity.
650 0 $aLoyalty.
650 17 $aKlantenservice.$2gtt
650 17 $aArbeidstevredenheid.$2gtt
650 17 $aLoyaliteit.$2gtt
650 6 $aRelations avec la clientèle.
650 6 $aConsommateurs$xSatisfaction.
650 6 $aSatisfaction au travail.
650 6 $aProductivité.
650 6 $aLoyauté.
700 1 $aTeal, Thomas,$d1937-
856 4 $3Table of Contents$uhttp://lcweb.loc.gov/catdir/toc/95039972.html
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