MARC record from Internet Archive

LEADER: 02543cam a2200541Ia 4500
001 179841006
003 OCoLC
005 20151005075328.0
008 071027s2008 si a b 001 0 eng d
015 $aGBA900132$2bnb
016 7 $a014593425$2Uk
020 $a9780470823262
020 $a0470823267
035 $a179841006
035 $a(OCoLC)179841006
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08873$nSAN 200-2272
040 $aBTCTA$cBTCTA$dBAKER$dYDXCP$dSINLB$dBWX$dTXH$dIAY$dCUY$dOCLCG$dVRC$dUKM$dSNK$dSFR$dUtOrBLW
049 $aSFRA
050 4 $aHD69.B7$bC473 2008
082 04 $a658.827$222
092 $a658.827$bC4275L
100 1 $aChevalier, Michel,$d1943-
245 10 $aLuxury brand management :$ba world of privilege /$cMichel Chevalier, Gerald Mazzalovo.
260 $aSingapore :$bJohn Wiley & Sons (Asia),$c2008.
300 $axiv, 423 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 1 $a"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
650 0 $aBrand name products$xManagement.
650 0 $aBranding (Marketing)
650 0 $aLuxuries$xMarketing.
700 1 $aMazzalovo, Gerald.
907 $a.b23140811$b12-20-18$c03-04-10
998 $axbt$b05-12-10$cm$da $e-$feng$gsi $h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b23140811$b10-07-14$c03-04-10
938 $aBaker and Taylor$bBTCP$nBK0007504000
938 $aBaker & Taylor$bBKTY$c39.95$d39.95$i0470823267$n0007504000$sactive
938 $aYBP Library Services$bYANK$n2772162
938 $aBlackwell Book Service$bBBUS$nR0703001$c$39.95
956 $aPre-reclamation 001 value: ocn179841006
980 $a0410 sh pw
998 $axbt$b05-12-10$cm$da$e-$feng$gsi $h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a658.827$bC4275L$d - - $e08-02-2018 14:30$f0$g0$h08-20-18$i31223091476029$j271$0273$k - - $lxbtci$o-$p$49.95$q-$r-$s- $t0$u25$v20$w1$x4$y.i6050884x$z05-24-10