MARC record from Internet Archive

LEADER: 02409cam a2200565Ia 4500
001 77795613
003 OCoLC
005 20151005062744.0
008 061206s2007 enka b 001 0 eng
015 $aGBA702203$2bnb
016 7 $a013639326$2Uk
020 $a9780230521674
020 $a0230521673
029 1 $aNLGGC$b301635234
029 1 $aAU@$b000041893621
029 1 $aNZ1$b11192163
035 $a77795613
035 $a(OCoLC)77795613
040 $aUKM$cUKM$dBAKER$dBWKUK$dBTCTA$dYDXCP$dIXA$dBWK$dOMB$dSFR$dUtOrBLW
042 $aukscp
049 $aSFRA
050 4 $aHD9940.A2$bO39 2007
082 04 $a658.827$222
092 $a658.827$bOk5L
100 1 $aOkonkwo, Uché.
245 10 $aLuxury fashion branding :$btrends, tactics, techniques /$cUche Okonkwo.
260 $aBasingstoke ;$aNew York :$bPalgrave Macmillan,$c2007.
300 $axx, 332 p. :$bill. (some col.) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: Who said fashion is not serious business? -- A question of luxury -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations.
650 0 $aLuxuries$xMarketing.
650 0 $aBrand name products.
650 0 $aFashion merchandising.
907 $a.b21395937$b12-20-18$c03-13-08
998 $axbt$b07-03-08$cm$da $e-$feng$genk$h0$i5
957 00 $aOCLC reclamation of 2017-18
907 $a.b21395937$b08-01-14$c03-13-08
938 $aBaker & Taylor$bBKTY$c42.50$d42.50$i0230521673$n0007155296$sactive
938 $aBaker and Taylor$bBTCP$nBK0007155296
938 $aYBP Library Services$bYANK$n2531255
938 $aBlackwell Book Service UK$bBBUK$nL2755467$c25.00
956 $aPre-reclamation 001 value: ocm77795613
980 $a0708 aw mk
998 $axbt$b07-03-08$cm$da$e-$feng$genk$h0$i5
994 $aC0$bSFR
999 $yMARS
945 $a658.827 Ok5L$d - - $e12-07-2017 15:22$f0$g0$h02-11-18$i31223078105260$j351$0800$k - - $lxbtci$o-$p$48.00$q-$r-$s- $t0$u4$v7$w0$x1$y.i84042618$z11-24-15