MARC record from Internet Archive

LEADER: 03837cam 2200637 a 4500
001 ocn154800552
003 OCoLC
005 20180626012657.0
008 070903s2008 paua b 001 0 eng
010 $a 2008297269
040 $aUKM$beng$cUBY$dUKM$dDLC$dBTCTA$dBAKER$dYDXCP$dIUP$dSUC$dIQU$dNYP$dUUS$dVRC$dNOR$dTEX$dYUS$dIG#$dHEBIS$dMLY$dTUU$dMUU$dOCLCF$dOCLCO$dOCLCQ
015 $aGBA773024$2bnb
016 7 $a013888736$2Uk
020 $a9780812240474
020 $a0812240472
020 $a9780812220605$q(pbk.)
020 $a0812220609$q(pbk.)
024 8 $a2963841
035 $a(OCoLC)154800552
042 $apcc
043 $an-us---
050 4 $aHF5813.U6$bC46 2008
082 04 $a659.108996073$222
100 1 $aChambers, Jason.
245 10 $aMadison Avenue and the color line :$bAfrican Americans in the advertising industry /$cJason Chambers.
246 30 $aAfrican Americans in the advertising industry
260 $aPhiladelphia, Pa. :$bUniversity of Pennsylvania Press,$c℗♭2008.
300 $a322 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tIntroduction --$g1.$tThe rise of Black consumer marketing --$g2.$tThe Jackie Robinsons of advertising and selling --$g3.$tCivil rights and the advertising industry --$g4.$tAffirmative action and the search for white collars --$g5.$tThe golden age --$tEpilogue --$tNotes --$tIndex --$tAcknowledgments.
520 1 $a"For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture." "Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry."--Jacket.
650 0 $aAfrican Americans in advertising.
650 0 $aAdvertising$zUnited States$xHistory.
650 0 $aAfrican American consumers.
650 0 $aAfrican Americans and mass media.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAfrican American consumers.$2fast$0(OCoLC)fst00799120
650 7 $aAfrican Americans and mass media.$2fast$0(OCoLC)fst00799719
650 7 $aAfrican Americans in advertising.$2fast$0(OCoLC)fst00799720
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 07 $aWerbung.$2swd
650 07 $aMassenmedien.$2swd
651 7 $aUSA.$2swd
651 7 $aSchwarze.$2swd
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
938 $aBaker & Taylor$bBKTY$c39.95$d39.95$i0812240472$n0007293006$sactive
938 $aBaker and Taylor$bBTCP$nBK0007293006
938 $aIngram$bINGR$n9780812240474
938 $aYBP Library Services$bYANK$n2577963
938 $aYBP Library Services$bYANK$n2963841
029 1 $aHEBIS$b202548279
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 597 OTHER HOLDINGS