MARC record from Internet Archive

LEADER: 04035cam 2200589 a 4500
001 ocn826657925
003 OCoLC
005 20220131035003.0
008 130204s2010 nyua o 000 0 eng d
006 m o d
007 cr cnu---unuuu
040 $aN$T$beng$epn$cN$T$dOCLCF$dYDXCP$dOCLCQ$dAGLDB$dLTP$dOCLCQ$dSTF$dOCLCQ$dOCLCO
020 $a9780982859049$q(electronic bk.)
020 $a098285904X$q(electronic bk.)
020 $z9780982379349
020 $z098237934X
035 $a(OCoLC)826657925
050 4 $aHF5438.25$b.K4697 2010eb
072 7 $aBUS$x078000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
082 04 $a658.85$222
100 1 $aKennedy, Dan S.,$d1954-
245 10 $aMake 'em laugh & take their money /$cDan S. Kennedy.
246 3 $aMake them laugh and take their money
260 $aGarden City, NY :$bGlazer-Kennedy Pub.,$c©2010.
300 $a1 online resource (xxi, 242 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $a"A few thoughts on using humor as a speaker or writer or sales professional for the purpose of persuasion"--Cover
588 0 $aPrint version record.
520 $aPeople buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for sales and persuasion purposes is a powerful advantage, for any speaker, salesman or writer. Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone, amateur or pro, who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident, and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Readers wil get a better appreciation for the humor around them and the humor professionals who entertain them, and they'll exit stage left with humor strategies and tricks they can use. Even those who are not naturally all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended. From the author. . .'I first titled this book 'Mugging for Fun and Profit, ' but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle to Get the Boodle, ' which Hill transformed to 'Think and Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success was the result. Anyway, unless you are just hiting 'em over the head and dragging them out into the desert to empty their pockets, I'd suggest you need to know how to make 'em laugh.'
650 0 $aSelling.
650 0 $aWit and humor in business.
650 0 $aPersuasion (Psychology)
650 0 $aSuccess in business.
650 7 $aBUSINESS & ECONOMICS$xDistribution.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aPersuasion (Psychology)$2fast$0(OCoLC)fst01058890
650 7 $aSelling.$2fast$0(OCoLC)fst01111969
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
650 7 $aWit and humor in business.$2fast$0(OCoLC)fst01734107
655 4 $aElectronic books.
776 08 $iPrint version:$aKennedy, Dan S., 1954-$tMake 'em laugh & take their money.$dGarden City, NY : Glazer-Kennedy Pub., ©2010$z9780982379349$w(DLC) 2009941944$w(OCoLC)535495168
856 40 $3EBSCOhost$uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=525054
938 $aEBSCOhost$bEBSC$n525054
938 $aYBP Library Services$bYANK$n9978751
029 1 $aDEBBG$bBV042960721
029 1 $aDEBSZ$b423746006
029 1 $aGBVCP$b799434515
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 264 OTHER HOLDINGS