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MARC record from Internet Archive

LEADER: 01591cam a22003974a 4500
001 013942042
003 MiU
005 20151021000000.0
008 020115s2002 maua b 001 0 eng
010 $a2002000419
020 $a1578516587
035 $aMiU-BA.b2065113
035 $a(OCoLC)48811141
040 $aDLC$cDLC$dUKM$dC#P$dOrLoB-B
042 $apcc
090 00 $aHF5415.1265$b.K358 2002
100 1 $aKambil, Ajit,$d1962-
245 10 $aMaking markets :$bhow firms can design and profit from online auctions and exchanges /$cAjit Kambil, Eric van Heck.
246 30 $aHow firms can design and profit from online auctions and exchanges.
260 $aBoston, MA :$bHarvard Business School Press,$cc2002.
300 $axii, 224 p. :$bill. ;$c25 cm
504 $aIncludes bibliographical references (p. 203-209) and index.
505 0 $a1. Seizing the Value of Markets -- 2. From Place to Space -- 3. Making Markets Work -- 4. Auctions: The Devil Is in the Details -- 5. Using B2B Markets in the Supply Chain -- 6. Using Markets Creatively -- 7. Market Tactics -- 8. Dynamic Market Strategies -- Epilogue: A Call to Action.
650 0 $aInternet marketing.
650 0 $aInternet auctions.
650 0 $aIndustrial marketing.
650 0 $aMarketing$xComputer programs.
650 0 $aElectronic commerce.
700 1 $aHeck, E. van.
852 0 $aMiU$bSTATE$cBUS$hHF5415.1265.K358 2002$xTransfer from Kresge 20151021
970 $aBK$bBook
971 $aMiU
972 $c20151021
973 $aAC$bavail_circ
974 $a35128002350104$bSTATE$cBUS$f01
997 $aMARS