MARC record from Internet Archive

LEADER: 02537cam 2200409Mi 4500
001 ocn939445314
003 OCoLC
005 20201121061650.0
008 160109t20132013enk o 000 0 eng d
006 m o d
007 cr mn|||||||||
040 $aB24X7$beng$erda$epn$cB24X7$dOCLCO$dOCLCF$dOCLCQ$dCOO$dS9I
020 $a9781910649282$q(e-book)
020 $a1910649287
020 $z9781907794469
035 $a(OCoLC)939445314
050 4 $aHF5415.1255$b.A75 2013eb
082 04 $a658.8/27$223
100 1 $aArkwright, David,$eauthor.
245 14 $aThe making of dirt is good :$ba personal journey of brand transformation /$cDavid Arkwright (Former Global VP Persil and Omo, Unilever Founder of MEAT Global Brand Consultancy).
264 1 $aLondon, United Kingdom :$bLID Publishing Ltd.,$c[2013]
264 4 $c©2013
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
588 $aOnline resource; title from title screen (Books24x7.com, viewed January 9, 2016).
520 $a"In 2005, Unilever ignored whiter than white in favor of mud and grease and launched its Dirt is Good marketing campaign, for its Persil and OMO washing detergents. The campaign was devised by David Arkwright and his marketing team at Unilever. Today, it continues to be one of Unilever's most successful campaigns. As well as transforming the Persil and OMO brands, the campaign has become a defining moment in the marketing and branding world. This book, written by the person at the helm of Dirt is Good, is an essential case study in creating a global brand with an idea at its very core. The book reveals the trials, challenges, and successes experienced by Arkwright and his team, told as a very personal and engaging real-time adventure. And for marketers today, the book includes real and practical takeaways from this groundbreaking campaign."--$cUnedited summary from book.
650 0 $aBranding (Marketing)
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
655 0 $aElectronic books.
655 4 $aElectronic books.
856 40 $3Books24x7$uhttp://www.books24x7.com/marc.asp?bookid=99312
856 4 $3Available from Skillsoft Books Business Pro$idbcode=AAQWS; providercode=PRVAEB$uhttps://cornell-library.skillport.com/skillportfe/main.action?assetid=99312$zConnect to online resource.
938 $aBooks 24x7$bB247$nbkb00099312
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 37 OTHER HOLDINGS