MARC record from Internet Archive

LEADER: 03222cam a2200493 i 4500
001 ocn957077631
003 OCoLC
005 20170620125846.0
008 160819s2017 enk b 001 0 eng
010 $a2016037290
020 $a9780749478216 (paperback)
020 $a0749478217 (paperback)
035 $a(OCoLC)957077631
037 $bKogan Page Ltd, C/O Ingram Pub Services 1 Ingram Blvd, LA Vergne, TN, USA, 37086$nSAN 631-8630
040 $aDLC$beng$erda$cDLC$dOCLCF$dYDX$dOCLCO$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415.13$b.M369157 2017
082 00 $a658.8/02$223
092 $a658.802$bM1457m 2017
100 1 $aMcDonald, Malcolm,$eauthor.
240 10 $aHow come your marketing plans aren't working?
245 10 $aMalcolm McDonald on marketing planning :$bunderstanding marketing plans and strategy /$cMalcolm McDonald.
250 $a2nd edition.
264 1 $aUnited Kingdom ;$aNew York :$bKogan Page,$c2017.
300 $ax, 177 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRevised edition of the author's Malcolm McDonald on marketing planning, 2008.
520 $a"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies,price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning"--$cProvided by publisher.
520 $a"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xPlanning.
650 0 $aMarketing$xManagement.
907 $a.b33852315$b06-20-17$c03-22-17
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907 $a.b33852315$b06-19-17$c03-22-17
938 $aYBP Library Services$bYANK$n12977883
994 $aC0$bSFR
980 $a0517 sh
998 $axbt$b05-22-17$cm$da$e-$feng$genk$h0$i0
999 $yMARS
945 $a658.802$bM1457m 2017$d - - $e - - $f0$g0$h11-27-17$i31223122207914$j503$0501$k - - $lxbtci$o-$p$29.95$q-$r-$s- $t1$u1$v0$w0$x1$y.i90639145$z06-19-17