| Record ID | ia:manageforprofitn0000simo |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/manageforprofitn0000simo/manageforprofitn0000simo_marc.xml |
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LEADER: 01618cam a22003134a 4500
001 2005037019
003 DLC
005 20060909162540.0
008 060113s2006 maua b 001 0 eng
010 $a 2005037019
020 $a1591395267 (perm. paper)
020 $a9781591395263
035 $a(OCoLC)ocm63107950
040 $aDLC$cDLC$dBAKER$dC#P$dDLC
042 $apcc
050 00 $aHB601$b.S56 2006
082 00 $a658.15/5$222
100 1 $aSimon, Hermann.
245 10 $aManage for profit, not for market share :$ba guide to greater profits in highly contested markets /$cHermann Simon, Frank F. Bilstein, Frank Luby.
260 $aBoston, Mass. :$bHarvard Business School Press,$cc2006.
300 $a232 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 213-219) and index.
505 0 $aChoose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself with customers -- Align your incentives to focus on profit -- Get your market communication under control -- Epilogue: it's time to cash in your profit opportunities.
650 0 $aProfit.
650 0 $aProfit$vCase studies.
650 0 $aIndustrial management$vCase studies.
700 1 $aBilstein, Frank F.,$d1971-
700 1 $aLuby, Frank,$d1964-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip066/2005037019.html