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MARC record from Internet Archive

LEADER: 01139cam a2200325 a 4500
001 2007038584
003 DLC
005 20080820145817.0
008 070918s2008 mau b 000 0 eng
010 $a 2007038584
020 $a9781422121481
020 $a1422121488
035 $a(OCoLC)ocn172980075
035 $a(OCoLC)172980075
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dDLC
043 $an-us---
050 00 $aHD59.6.U6$bH653 2008
082 00 $a659.2$222
100 1 $aHolstein, William J.
245 10 $aManage the media :$b(don't let the media manage you) /$cWilliam J. Holstein.
260 $aBoston, Mass. :$bHarvard Business Press,$cc2008.
300 $a103 p. ;$c19 cm.
440 0 $aMemo to the CEO
504 $aIncludes bibliographical references (p. 101).
650 0 $aIndustrial publicity$zUnited States.
650 0 $aMass media and business$zUnited States.
650 0 $aIssues management$zUnited States.
650 0 $aCorporations$xInvestor relations$zUnited States.
650 0 $aCorporate image$zUnited States.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0805/2007038584.html