MARC record from Internet Archive

LEADER: 03140cam 2200577 a 4500
001 ocn317927813
003 OCoLC
005 20211022024642.0
008 090404s2010 ohua b 001 0 eng c
010 $a 2009931116
040 $aBTCTA$beng$cBTCTA$dTJC$dSISPL$dYDXCP$dDEBBG$dERN$dZWZ$dOCLCF$dTHCMU$dOCLCQ$dZ5A
019 $a457167760$a501687827
020 $a9781439077986
020 $a1439077983
020 $a9781439081235$q(intl. ed.)
020 $a1439081239$q(intl. ed.)
035 $a(OCoLC)317927813$z(OCoLC)457167760$z(OCoLC)501687827
042 $apcc
050 4 $aHD30.22$b.F76 2010
082 04 $a658.4
084 $aQP 300$2rvk
084 $aQC 100$2rvk
100 1 $aFroeb, Luke M.
245 10 $aManagerial economics :$ba problem solving approach /$cLuke M. Froeb, Brian T. McCann.
250 $a2nd ed.
260 $aMason, OH :$bSouth-Western Cengage Learning,$c©2010.
300 $axiii, 329 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aCengage South-Western's MBA series in economics
504 $aIncludes bibliographical references and index.
505 00 $gSection I.$tProblem Solving and Decision Making --$g1.$tIntroduction: What This Book is About --$g2.$tThe One Lesson of Business --$g3.$tBenefits, Costs, and Decisions --$g4.$tExtent (How Much) Decisions --$g5.$tInvestment Decisions: Look Ahead and Reason Back. SECTION II: PRICING, COSTS, AND PROFITS --$g6.$tSimple Pricing --$g7.$tEconomies of Scale and Scope --$g8.$tForecasting Industry Changes --$g9.$tHow to Keep Profit from Eroding. SECTION III: PRICING FOR GREATER PROFIT --$g10.$tMore Realistic and Complex Pricing --$g11.$tDirect Price Discrimination --$g12.$tIndirect Price Discrimination. SECTION IV: STRATEGIC DECISION MAKING --$g13.$tStrategic Games --$g14.$tBargaining. SECTION V: UNCERTAINTY --$g15.$tMaking Decisions With Uncertainty --$g16.$tThe Problem of Adverse Selection --$g17.$tThe Problem of Moral Hazard. SECTION VI: ORGANIZATIONAL DESIGN --$g18.$tGetting Employees to Work in the Best Interests of the Firm --$g19.$tGetting Divisions to Work in the Best Interests of The Firm --$g20.$tManaging Vertical Relationships. SECTION VII: WRAPPING UP --$g21.$tYou Be The Consultant. Epilog: Those Who Cannot Do, Teach.
650 0 $aManagerial economics.
650 7 $aManagerial economics.$2fast$0(OCoLC)fst01007340
650 07 $aManagement.$0(DE-588)4037278-9$2gnd
650 07 $aProblemlösen.$0(DE-588)4076358-4$2gnd
650 7 $aÉconomie d'entreprise$xPrise de décision.$2ram
650 7 $aRésolution de problème.$2ram
650 07 $aManagement.$2swd
650 07 $aProblemlösen.$2swd
700 1 $aMcCann, Brian T.
830 0 $aCengage South-Western's MBA series in economics.
938 $aBaker and Taylor$bBTCP$nBK0008605735
938 $aYBP Library Services$bYANK$n3702607
029 1 $aAU@$b000045252573
029 1 $aDEBBG$bBV035881392
029 1 $aNZ1$b13234517
029 1 $aZWZ$b155253891
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 76 OTHER HOLDINGS