MARC record from Internet Archive

LEADER: 04092aam a22006611a 4500
001 020152013
003 Uk
005 20210806212111.0
006 m || d |
007 cr |||||||||||
008 130408s2011 enka ob 001 0 eng d
015 $aGBC1C2210$2bnb
020 $a9781856049153$q(electronic bk.)
020 $a1856049159$q(electronic bk.)
020 $z9781856047104
020 $z1856047105
037 $a9781856049153$bIngram Content Group
040 $aN$T$beng$cN$T$dYDXCP$dIDEBK$dE7B$dDEBSZ$dMHW$dMEAUC$dUKDOC$dOCLCQ$dAGLDB$dOCLCQ$dOCLCO$dKIJ$dOCLCF$dU3W$dAU@$dOCLCO$dDEBBG$dSTF$dOCLCO$dUKAHL$dOCLCQ$dNLW$dOCLCO$dUk$epn
042 $aukblsr
050 4 $aHF5415.1265$bE45 2011eb
072 7 $aART$x059000$2bisacsh
072 7 $aBUS$x002000$2bisacsh
072 7 $aLAN$x025020$2bisacsh
072 7 $aGL$2bicssc
072 7 $aMBF$2bicssc
082 04 $a659.144$222
100 1 $aEllis, Mike.
245 10 $aManaging and growing a cultural heritage web presence :$ba strategic guide /$cMike Ellis.
246 3 $aManaging & growing a cultural heritage web presence :$ba strategic guide
260 $aLondon :$bFacet,$c2011.
300 $a1 online resource (xix, 217 pages) :$billustrations.
336 $atext$2rdacontent
337 $acomputer$2rdamedia
338 $aonline resource$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aTitle page; Contents; Acknowledgements; Glossary; Introduction; About this book; What this book is not; Website; In this book. . .; Reference; 1 Evaluating what you have now; Introduction; The web today; Who is online and what do they do?; The internal context; Summary; References; 2 Building a strategic approach; Introduction; What is a web strategy?; What should a strategy cover?; Structuring your strategy document; Evolving your strategy; The web strategy team; Regular strategy reviews; Summary; Reference; 3 Content; Introduction; Managing content; Content outside your site.
505 8 $aStaying informedSyndicating content; Summary; References; 4 Marketing; Introduction; From 'site' to 'presence'; Search; Offline marketing; Online marketing; Summary; References; 5 Policies and guidelines; Introduction; Policies, procedures and guidelines; Social media guidelines; Summary; References; 6 Traffic and metrics; Introduction; Measurement techniques; Metrics software; What should you measure?; Metrics definitions; Watching your metrics; Reporting; Other metrics; Dissemination of KPIs; The changing face of metrics; Summary; References; 7 The social web (Web 2.0); Introduction.
505 8 $aWhat is 'the social web'?Why social media?; Choosing when (and when not) to use social media; Developing a social media strategy; Social media channels; The challenges of the social web; Risks and mitigation; Summary; References; 8 The website project process; Introduction; Project phases; Writing a website brief; The specification; Working with external agencies; Project start-up; Budgeting; Summary; References; 9 Away from the browser; Introduction; Open Data; Mobile; Summary; References; 10 Bringing it all together; Introduction; Ongoing feedback; Staying informed; Summing up; References.
588 0 $aPrint version record.
650 0 $aCultural property$xInternet marketing.
650 0 $aWeb site development.
650 0 $aBranding (Marketing)
650 7 $aLibrary & information sciences.$2bicssc
650 7 $aMedical bioinformatics.$2bicssc
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aWeb site development.$2fast$0(OCoLC)fst01173243
650 7 $aKulturerbe$2gnd
650 7 $aWebsite$2gnd
650 17 $aCulturele instellingen.$2gtt
650 17 $aWebsites.$2gtt
655 0 $aElectronic books.
655 4 $aElectronic books.
690 7 $aManagement and Business Studies$2blcoll
859 $aELD$bebook
889 $a(OCoLC)836864309
852 $aBritish Library$bHMNTS$cDRT$jELD.DS.603311
903 $aELD.DS.603311