| Record ID | ia:managingmajoracc0000stew |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/managingmajoracc0000stew/managingmajoracc0000stew_marc.xml |
| Download MARC binary | https://www.archive.org/download/managingmajoracc0000stew/managingmajoracc0000stew_meta.mrc |
LEADER: 00858cam a2200253 a 4500
001 95046126
003 DLC
005 19960501114337.8
008 951018s1996 enka 001 0 eng
010 $a 95046126
020 $a0077090691 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5438.8.K48$bS74 1996
082 00 $a658.8/1$220
100 1 $aSteward, Chris,$d1943-
245 10 $aManaging major accounts :$bshaping and exploring your firm's intangible assets /$cChris Steward.
260 $aLondon ;$aNew York :$bMcGraw-Hill Book Company,$cc1996.
300 $axvii, 277 p. :$bill. ;$c23 cm.
490 1 $aMcGraw-Hill marketing for professionals series
500 $aIncludes index.
650 0 $aSelling$xKey accounts.
650 0 $aMarketing$xKey accounts.
650 0 $aSales management.
830 0 $aMcGraw-Hill marketing for professionals