| Record ID | ia:managingnewprodu00kucz |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/managingnewprodu00kucz/managingnewprodu00kucz_marc.xml |
| Download MARC binary | https://www.archive.org/download/managingnewprodu00kucz/managingnewprodu00kucz_meta.mrc |
LEADER: 00709cam 2200241 a 4500
001 00703146
003 DLC
005 20000920104131.0
008 000911s2000 ilua 001 0 eng
010 $a 00703146
020 $a0967781701
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.153$b.K83 2000
082 00 $a658.5/75$221
100 1 $aKuczmarski, Thomas D.,$d1951-
245 10 $aManaging new products :$busing the MAP system to accelerate growth /$cThomas D. Kuczmarski.
250 $a3rd ed.
260 $aChicago, Ill. :$bInnovation Press,$cc2000.
300 $axv, 274 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aNew products.
650 0 $aProduct management.
650 0 $aMarketing.