MARC record from Internet Archive

LEADER: 02895cam a22003858i 4500
001 2015019589
003 DLC
005 20150530083546.0
008 150529s2015 enk 000 0 eng
010 $a 2015019589
020 $a9781137382290 (paperback)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aHD59$b.P656 2015
082 00 $a659.20285/4678$223
084 $aBUS016000$aBUS043000$aBUS043010$aBUS052000$2bisacsh
100 1 $aPownall, Charlie.
245 10 $aManaging online reputation :$bhow to protect your company on social media /$cCharlie Pownall.
263 $a1509
264 1 $aHoundmills, Basingstoke, Hampshire ;$aNew York, NY :$bPalgrave Macmillan,$c2015.
300 $apages cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 0 $aPalgrave pocket consultants
520 $a"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant. "--$cProvided by publisher.
505 8 $aMachine generated contents note: -- 1.Introduction. The New AbnormalPART I - UNDERSTANDING 2.Defining Online Reputation Threats 3.Strategic & Financial Threats 4.Societal, Cultural & Political Threats5.Legal & Behavioral Threats6.Operational & Technological Threats PART II - PLANNING 7.Identifying Online Reputation Threats 8.Analyzing & Mitigating Online Reputation Threats9.Learning How To Listen 10.Preparing For A Crisis PART III - DEFENDING 11.Handling Online Issues & Incidents 12.The Changing Face of Crises13.Responding To A Crisis 14.Recovering From A Crisis The Online Reputation Management Survival Kit.
650 0 $aInternet in public relations.
650 0 $aCorporate image.
650 0 $aReputation.
650 0 $aSocial media.
650 7 $aBUSINESS & ECONOMICS / Consumer Behavior.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / Direct.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Public Relations.$2bisacsh