MARC record from Internet Archive

LEADER: 06081cam 2200889 a 4500
001 ocm76835993
003 OCoLC
005 20220602091401.0
008 061122s2007 mdua b 001 0 eng
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020 $a9780801886522$q(hardcover ;$qalk. paper)
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043 $an-us---
050 00 $aPN4738$b.K86 2007
055 4 $aPN4738$bK86
082 00 $a352.3/840973$222
100 1 $aKumar, Martha Joynt.
245 10 $aManaging the president's message :$bthe White House communications operation /$cMartha Joynt Kumar.
260 $aBaltimore :$bJohns Hopkins University Press,$c2007.
300 $axxxii, 345 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 307-332) and index.
505 0 $aCreating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
520 1 $a"Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It's even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton." "Kumar describes how today's White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts." "Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says."--Jacket.
650 0 $aGovernment and the press$zUnited States.
650 0 $aPress and politics$zUnited States.
650 0 $aPresidents$xPress coverage$zUnited States.
650 0 $aCommunication$xPolitical aspects$zUnited States.
650 6 $aÉtat et presse$zÉtats-Unis.
650 6 $aCommunication$xAspect politique$zÉtats-Unis.
650 7 $aCommunication$xPolitical aspects.$2fast$0(OCoLC)fst00869984
650 7 $aGovernment and the press.$2fast$0(OCoLC)fst00945183
650 7 $aPresidents$xPress coverage.$2fast$0(OCoLC)fst01075791
650 7 $aPress and politics.$2fast$0(OCoLC)fst01075866
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
610 17 $aUSA$bPresident$2gnd
650 7 $aPresse$2gnd
650 7 $aPressekonferenz$2gnd
650 7 $aPolitische Kommunikation$2gnd
650 7 $aGovernment and the press$zUnited States.$2nli
650 7 $aPress and politics$zUnited States.$2nli
650 7 $aPresidents$xPress coverage$zUnited States.$2nli
650 7 $aCommunication$xPolitical aspects$zUnited States.$2nli
650 7 $aPrésidents$xMessages$zÉtats-Unis.$2ram
650 7 $aCommunication en politique$zÉtats-Unis.$2ram
650 7 $aPresse et politique$zÉtats-Unis.$2ram
648 4 $aGeschichte 1991-2007.
776 08 $iOnline version:$aKumar, Martha Joynt.$tManaging the president's message.$dBaltimore : Johns Hopkins University Press, 2007$w(OCoLC)607514199
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015862207&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $uhttp://catdir.loc.gov/catdir/toc/ecip075/2006037724.html$3Table of contents
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0713/2006037724-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0713/2006037724-d.html
856 41 $uhttp://ebookcentral.proquest.com/lib/brunelu/detail.action?docID=4398351
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