MARC record from Internet Archive

LEADER: 04312cam 22006854a 4500
001 ocm47677989
003 OCoLC
005 20220915113845.0
008 010821s2002 enka b 001 0 eng
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050 00 $aHF5429$b.D3344 2002
082 00 $a658.8/7$221
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100 1 $aDavies, Barry J.
245 10 $aManaging retail consumption /$cBarry J. Davies and Philippa Ward.
260 $aChichester, West Sussex, England ;$aNew York :$bJ. Wiley,$c©2002.
300 $axi, 358 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tIntroduction and Context: the Role and History of Retail Consumption --$tManagement of the Arena of Retail Consumption --$tThe Retail Enterprise in Context --$tThe Retail Future --$tIntroduction and Context: the Role and History of Retail Consumption --$tRetailing History --$tThe Rise of Formal Retailing --$tThe Market --$tShops and Shopping Spaces --$tThe Emergence of Modern Retailing --$tNon-Store Retailing --$tInternationalization --$tShopping Centres and Malls --$tNon-Formal Retailing --$tThe Birth of Modern Consumption --$tThe Roots of Consumption --$tFrom Separation to Modern Consumption --$tConsumption, Signs and Symbols --$t"Why We Consume in the Way That We Do"--Some Theoretical Explanations --$tExpressiveness in Context --$tManagement of the Arena of Retail Consumption --$tA Dramaturgical View--Elements of the Drama: a Question of Perspective --$tSo, What is a Metaphor? --$tThe Metaphor of Theatre in Retailing --$tThe Servuction Model and its Extensions --$tThe Development of the Servuction Model--a Brief Historical Context --$tThe Servuction Model Itself --$tExtensions to the Servuction Model --$tThe Physical Environment --$tExternal Physical Location --$tThe Generic Brand Proposition --$tBehaviour and the Effects of Environment --$tFactors That Shape Environments --$tA Conceptual Framework --$tThe Senses --$tPersonal Characteristics --$tMerchandise --$tLocating Merchandise within the Servuction Model --$tStore Image and Merchandise --$tRetail Buying and Merchandise --$tDisplay and Merchandising --$tMerchandise range and Consumer Response.
520 $aThis title locates retailing in its social context and develops a perspective which provides a balanced approach between management and the social sciences. It looks at how retailing works and offers examples and case studies of companies.
650 0 $aRetail trade$xManagement.
650 0 $aConsumer satisfaction.
650 6 $aConsommateurs$xSatisfaction.
650 7 $aConsumer satisfaction.$2fast$0(OCoLC)fst00876403
650 7 $aRetail trade$xManagement.$2fast$0(OCoLC)fst01096113
650 7 $aEinzelhandelsbetriebslehre$2gnd
650 7 $aVerbraucherverhalten$2gnd
650 17 $aDetailhandel.$2gtt
650 17 $aConsumptie.$2gtt
650 17 $aManagement.$2gtt
650 17 $aConsumentengedrag.$2gtt
653 $aRetail management.
700 1 $aWard, Philippa.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009868979&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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948 $hNO HOLDINGS IN GTX - 118 OTHER HOLDINGS