MARC record from Internet Archive

LEADER: 03377cam a2200517 a 4500
001 ocn464583168
003 OCoLC
005 20191109071310.5
008 091127s2010 cau b 001 0 eng
010 $a 2009048774
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dUKM$dCDX$dBWX$dHNW$dSNK$dOCLCF$dOCLCQ$dUKOBU$dUKMGB
015 $aGBB011639$2bnb
016 7 $a015478598$2Uk
020 $a9780313381591$q(alk. paper)
020 $a0313381593$q(alk. paper)
020 $a9780313381607$q(e-book)
020 $a0313381607$q(e-book)
029 1 $aAU@$b000044993532
029 1 $aCDX$b11261421
029 1 $aUKMGB$b015478598
035 $a(OCoLC)464583168
050 00 $aHD31$b.D533 2010
082 00 $a658$222
049 $aMAIN
100 1 $aDijk, Theo J. van.
245 10 $aManaging when times are tough /$cTheo J. van Dijk.
260 $aSanta Barbara, Calif. :$bPraeger,$c©2010.
300 $ax, 180 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aLet's cry a little, kick the fat cat, and get on with it -- A reality check is long overdue -- What has to be relearned -- Focus on the basics and what can be controlled -- There must be opportunities out there -- No time to waste.
520 1 $a"Sales are falling. Maybe it's because of a general recession, maybe because of bad decisions, neglect, changing tastes, poor cash flow, or anyone of a hundred other circumstances. You know that when the going gets tough, the tough get going. But how do you translate that wisdom into management skills that will preserve - and even enhance - your business?" "Theo van Dijk has spent a lifetime getting companies out of difficulties. In Managing When Times Are Tough he shares his expertise, offering practical advice on honing management skills and employing simple techniques that are highly effective in helping companies weather nearly any storm. Urging managers to rediscover that business is a team sport, he argues that the key to success in tough times is to ignore the "big gloom-and-doom picture" and concentrate on the issues a manager can and must control." "In a text interspersed with anecdotes from his own experiences, van Dijk teaches managers and business owners how to concentrate on real cash flow, emphasize product differentiation, implement marketing tools without adding expense, and practice the technique of "inverse marketing." Stressing that management requires personal commitment and great attention to detail, he demonstrates a "lean and mean" approach, enforcing practical skills that will work now - and prepare the team for the opportunities to come."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aIndustrial management.
650 0 $aBusiness ethics.
650 7 $aBusiness ethics.$2fast$0(OCoLC)fst00842675
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
650 7 $aBusiness and Management.$2eflch
776 08 $iOnline version:$aDijk, Theo J. van.$tManaging when times are tough.$dSanta Barbara, Calif. : Praeger, ©2010$w(OCoLC)762184118
938 $aCoutts Information Services$bCOUT$n11261421
938 $aYBP Library Services$bYANK$n3143582
994 $a92$bERR
976 $a31927000952488