MARC record from Internet Archive

LEADER: 02478cam 22004214a 4500
001 ocm51322939
003 OCoLC
005 20191123015600.0
008 021220s2003 nyua 000 0 eng
010 $a 2002045244
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dYDXCP$dOCLCF$dOCLCO$dOCLCQ$dNZAUC
020 $a0312310854$q(pbk.)
020 $a9780312310851$q(pbk.)
035 $a(OCoLC)51322939
042 $apcc
050 00 $aHF5415$b.S86995 2003
082 00 $a658.8$221
100 1 $aStricker, Gabriel.
245 10 $aMao in the boardroom :$bmarketing genius from the mind of the master guerilla /$cGabriel Stricker.
250 $a1st ed.
260 $aNew York :$bSt. Martin's Griffin,$c2003.
300 $axiii, 282 pages :$billustrations ;$c19 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $aStricker, who's identified as "a young marketing expert" on this book's back cover, asserts that before Steve Jobs, Ben and Jerry, and Richard Branson, there was Mao Tse-tung. He "may not have been a capitalist at heart, but he sure knew how to wage an underdog war against a better armed, better equipped, Goliath opponent." Stricker presents a pocket-sized, heavily illustrated-and heavily satirical-handbook to understanding the Chairman's approach to business. Tongue-in-cheek commentaries on companies who embrace guerrilla concepts (including Apple, Skyy vodka, Swatch and HBO) accompany photos of Mao in action (e.g., superimposed onto a 1984 Apple ad). Stricker then offers mini-profiles of guerrilla leaders, from RCN's David McCourt (like Mao, he "has a vision for the future") to The Body Shop's Anita Roddick (she "believes in fighting clean"). A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs.
650 0 $aMarketing.
650 0 $aMarketing executives.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing executives.$2fast$0(OCoLC)fst01010274
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/hol052/2002045244.html
938 $aBaker & Taylor$bBKTY$c14.95$d11.21$i0312310854$n0004129201$sactive
938 $aBaker and Taylor$bBTCP$n2002045244
938 $aYBP Library Services$bYANK$n1951002
029 1 $aAU@$b000024337107
029 1 $aNZ1$b7413679
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 71 OTHER HOLDINGS