| Record ID | ia:marketersguideto0000harr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketersguideto0000harr/marketersguideto0000harr_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketersguideto0000harr/marketersguideto0000harr_meta.mrc |
LEADER: 01783cam 2200469Ia 4500
001 ocm28031285
003 OCoLC
005 20200825050852.0
008 930503s1993 nyua b 001 0 eng d
010 $z 90041327
040 $aADA$beng$cADA$dUKM$dBAKER$dOCLCG$dTXJ$dDEBBG$dOCLCQ$dOCLCF$dOCLCQ$dOCLCO$dOL$$dOCLCO
015 $aGB9429572$2bnb
020 $a0471579629
020 $a9780471579625
020 $a0471618853
020 $a9780471618850
035 $a(OCoLC)28031285
050 14 $aHD59$b.H276 1993
082 04 $a659.2$220
084 $aAP 17420$2rvk
100 1 $aHarris, Thomas L.,$d1931-
245 14 $aThe marketer's guide to public relations :$bhow today's top companies are using the new PR to gain a competitive edge /$cThomas L. Harris ; foreword by Philip Kotler.
260 $aNew York :$bWiley,$c1993.
300 $axiv, 306 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aWiley series on business strategy.
504 $aIncludes bibliographical references (pages 298-299) and index.
650 0 $aCorporations$xPublic relations.
650 0 $aMarketing$xManagement.
650 0 $aCorporate sponsorship.
650 7 $aCorporate sponsorship.$2fast$0(OCoLC)fst00879716
650 7 $aCorporations$xPublic relations.$2fast$0(OCoLC)fst00879905
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aÖffentlichkeitsarbeit$2gnd
653 0 $aBusiness$aPublic relations
830 0 $aWiley series on business strategy.
938 $aBaker & Taylor$bBKTY$c29.95$d26.96$i0471579629$n0002241123$sactive
029 1 $aDEBBG$bBV009873945
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 44 OTHER HOLDINGS