| Record ID | ia:marketing0000bove |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketing0000bove/marketing0000bove_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketing0000bove/marketing0000bove_meta.mrc |
LEADER: 01113cam 2200349Ma 4500
001 on1000551631
003 OCoLC
005 20210115183518.0
008 950214s1995 nyua b 001 0 eng d
040 $aUEJ$beng$cUEJ$dOCLCO$dOCLCF$dAPUMS$dOCLCQ$dOL$$dOCLCO
020 $a0071138501
020 $a9780071138505
035 $a(OCoLC)1000551631
050 4 $aHF5415$bB6213 1995
082 4 $a20
100 1 $aBovée, Courtland L.
245 10 $aMarketing /$cCourtland L. Bovée, Michael J. Houston, John V. Thill.
250 $a2nd ed.
260 $aNew York :$bMcGraw Hill,$c©1995.
300 $axxiv, 721 pages :$billustrations
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aMcGraw-Hill series in marketing.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
700 1 $aHouston, Michael J.
700 1 $aThill, John V.
830 0 $aMcGraw-Hill series in marketing.
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 8 OTHER HOLDINGS