| Record ID | ia:marketing0000grew_x2x0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketing0000grew_x2x0/marketing0000grew_x2x0_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketing0000grew_x2x0/marketing0000grew_x2x0_meta.mrc |
LEADER: 02702cam 2200469 i 4500
001 ocn892301753
003 OCoLC
005 20210729221346.0
008 140926t20152015onca b 001 0 eng
040 $aNLC$beng$erda$cNLC$dOCLCO$dOCLCF$dG3B$dOCLCQ$dDCK$dOTZ$dNLC
015 $a20149064624$2can
020 $a9781259030659$q(bound)
020 $a1259030652$q(bound)
035 $a(OCoLC)892301753
042 $alac
050 4 $aHF5415$bG75 2015
055 00 $aHF5415$b.G75 2015
082 04 $a658.8$223
084 $acci1icc$2lacc
100 1 $aGrewal, Dhruv,$eauthor.
245 10 $aMarketing /$cDhruv Grewal, Ph.D (Babson College), Michael Levy, Ph.D (Babson College), Shirley Lichti, B.A., M.A. (Wilfrid Laurier University), Ajax Persaud, Ph.D (University of Ottawa).
250 $aThird Canadian edition.
264 1 $a[Whitby, Ontario] :$bMcGraw-Hill Ryerson,$c[2015]
264 4 $c©2015
300 $axxix, 593 pages, 66 variously numbered pages :$billustrations (chiefly colour) ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRevision of: Marketing / Dhruv Grewal [and others]. -- 2nd Canadian ed. -- Toronto : McGraw-Hill Ryerson, ©2012.
504 $aIncludes bibliographical references and index.
505 0 $aAssessing the marketplace. Overview of marketing -- Developing a marketing strategies and a marketing plan -- Analyzing the marketing environment -- Understanding the marketplace. Consumer behaviour -- Business-to-business marketing -- Targeting the marketplace. Segmentation, targeting, and positioning -- Marketing research -- Value creation. Developing new products -- Product, branding, and packaging decisions -- Services. the intangible product -- Transacting value. Pricing concepts and strategies : establishing value -- Value delivery : designing the distribution channel and supply chain. Marketing channels -- Retailing and multichanneled marketing -- Value communication. Integrated marketing communications -- Advertising, sales promotions, and personal selling -- Social and mobile marketing -- Marketing in the global environment. Global marketing -- Ethics and socially responsible marketing.
650 0 $aMarketing$vTextbooks.
650 6 $aMarketing$vManuels d'enseignement supérieur.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
655 7 $aTextbooks.$2fast$0(OCoLC)fst01423863
655 7 $aTextbooks.$2lcgft
700 1 $aLevy, Michael,$d1950-$eauthor.
700 1 $aLichti, Shirley,$eauthor.
700 1 $aPersaud, Ajax,$eauthor.
029 0 $aNLC$b20149064624
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 11 OTHER HOLDINGS