MARC record from Internet Archive

LEADER: 02259cam 22005894a 4500
001 ocm52070809
003 OCoLC
005 20160205195825.0
008 030409s2004 maua b 001 0 eng
010 $a 2003051185
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019 $a156863761
020 $a0072547030$q(alk. paper)
020 $a9780072547030$q(alk. paper)
020 $a007121478X$q(international ed. : alk. paper)
020 $a9780071214780$q(international ed. : alk. paper)
020 $a0072880376
020 $a9780072880373
035 $a(OCoLC)52070809$z(OCoLC)156863761
042 $apcc
050 00 $aHF5415$b.K452 2004
082 00 $a658.8$221
100 1 $aKerin, Roger A.
245 10 $aMarketing :$bthe core /$cRoger A. Kerin, Steven W. Hartley, William Rudelius.
260 $aBoston, Mass. :$bMcGraw-Hill/Irwin,$c℗♭2004.
300 $a1 volume (various pagings) :$bcolor illustrations ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aMcGraw-Hill/Irwin series in marketing
504 $aIncludes bibliographical references (CN1-CN14) and index.
650 0 $aMarketing.
650 6 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
700 1 $aHartley, Steven William.
700 1 $aRudelius, William.
830 0 $aMcGraw-Hill/Irwin series in marketing.
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938 $aBaker & Taylor$bBKTY$c127.80$d127.80$i0072880376$n0004411821$sactive
938 $aBaker and Taylor$bBTCP$n2003051185
938 $aIngram$bINGR$n9780071214780
938 $aYBP Library Services$bYANK$n8134128
952 $a52070809$zDLC$hCore$iLCC$kDDC$ppcc$u20150119
952 $a230365093$zHBS$bHARVARD UNIV, BUSINESS SCH, BAKER LIBR$hFull batch$iLCC$kDDC$u20100704
029 1 $aAU@$b000024585772
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029 1 $aYDXCP$b2087600
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994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 104 OTHER HOLDINGS