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MARC record from Internet Archive

LEADER: 01626cam 2200421Ia 4500
001 ocm52607768
003 OCoLC
005 20180422011648.0
008 030714s2003 ctua b 001 0 eng d
040 $aMLX$beng$cMLX$dOCLCQ$dBAKER$dYDXCP$dOL$$dNHA$dOCLCF$dOCLCQ$dOCLCO
020 $a0072838213$q(pbk.)
020 $a9780072838213$q(pbk.)
035 $a(OCoLC)52607768
050 4 $aHF5415$b.M37 2003
082 04 $a658.8$222
245 00 $aMarketing 03/04 /$ceditor, John E. Richardson.
246 18 $aAnnual editions: Marketing 03/04
250 $a25th ed.
260 $aGuilford, Conn. :$bMcGraw-Hill/Dushkin,$c2003.
300 $axvi, 223 pages :$billustrations ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aAnnual editions.
504 $aIncludes bibliographical references and index.
505 0 $aMarketing in the 2000s and beyond -- Research markets and consumer behavior -- Developing and implementing marketing strategies -- Global marketing.
650 0 $aMarketing.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xSocial aspects.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aMarketing$xSocial aspects.$2fast$0(OCoLC)fst01010246
700 1 $aRichardson, John E.,$d1942-2011.
830 0 $aAnnual editions.
938 $aBaker & Taylor$bBKTY$c25.60$d25.60$i0072838213$n0004105194$sactive
938 $aYBP Library Services$bYANK$n1929863
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 19 OTHER HOLDINGS