| Record ID | ia:marketingacrossc0000usun |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingacrossc0000usun/marketingacrossc0000usun_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingacrossc0000usun/marketingacrossc0000usun_meta.mrc |
LEADER: 01006cam a2200289 a 4500
001 2008038953
003 DLC
005 20090909112846.0
008 080904s2009 enka b 001 0 eng
010 $a 2008038953
020 $a9780273713913 (pbk.)
020 $a0273713914 (pbk.)
035 $a(OCoLC)ocn245596472
040 $aDLC$cDLC$dYDX$dYDXCP$dCDX$dDLC
050 00 $aHF1416$b.U85 2009
082 00 $a658.8/4$222
100 1 $aUsunier, Jean-Claude.
245 10 $aMarketing across cultures /$cJean-Claude Usunier, Julie Anne Lee.
250 $a5th ed.
260 $aHarlow, Essex, England :$bPearson Education,$c2009.
300 $axvi, 479 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aExport marketing$xSocial aspects.
650 0 $aInternational business enterprises$xSocial aspects.
650 0 $aIntercultural communication.
700 1 $aLee, Julie Anne.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0827/2008038953.html