| Record ID | ia:marketingaesthet00schm |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingaesthet00schm/marketingaesthet00schm_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingaesthet00schm/marketingaesthet00schm_meta.mrc |
LEADER: 01050cam 2200265 a 4500
001 97009426
003 DLC
005 20041228194222.0
008 970317s1997 nyua b 001 0 eng
010 $a 97009426
020 $a0684826550
040 $aDLC$cDLC$dDLC
050 00 $aHD59.2$b.S357 1997
082 00 $a658.8/27$221
100 1 $aSchmitt, Bernd.
245 10 $aMarketing aesthetics :$bthe strategic management of brands, identity, and image /$cBernd Schmitt, Alex Simonson ; foreword by Tom Peters.
260 $aNew York :$bFree Press,$cc1997.
300 $axv, 345 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 321-330) and index.
650 0 $aCorporate image.
650 0 $aBrand name products.
700 1 $aSimonson, Alex.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/simon051/97009426.html
856 41 $3Sample text$uhttp://www.loc.gov/catdir/samples/simon031/97009426.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/simon033/97009426.html