| Record ID | ia:marketingcommuni0000fill_h5t5 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingcommuni0000fill_h5t5/marketingcommuni0000fill_h5t5_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingcommuni0000fill_h5t5/marketingcommuni0000fill_h5t5_meta.mrc |
LEADER: 00778cam a22002538a 4500
001 2008046446
003 DLC
005 20100218091836.0
008 081023s2009 enk b 001 0 eng
010 $a 2008046446
020 $a9780273717225 (pbk. : alk. paper)
040 $aDLC$cDLC
050 00 $aHF5415.123$b.F55 2009
082 00 $a658.8/02$222
100 1 $aFill, Chris.
245 10 $aMarketing communications :$binteractivity, communities, and content /$cChris Fill.
250 $a5th ed.
260 $aHarlow, England ;$aNew York :$bPrentice Hall/ Financial Times,$c2009.
263 $a0902
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aCommunication in marketing.
650 0 $aMarketing channels.
650 0 $aSales promotion.