| Record ID | ia:marketingcommuni0000smit |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingcommuni0000smit/marketingcommuni0000smit_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingcommuni0000smit/marketingcommuni0000smit_meta.mrc |
LEADER: 00745cam a2200253Ia 4500
001 258275
005 19990709120330.0
008 980917s1998 enka b 001 0 eng d
010 $o39887753
035 $9ADD-6765
040 $aFGA$cFGA$dUKM$dXIM
015 $aGB99-15701
020 $a0749426993
035 $aF01154114
090 $aHF5415.123$b.S56 1998
049 $aXIMM
100 1 $aSmith, P. R.$q(Paul Raymond),$d1966-
245 10 $aMarketing communications :$ban integrated approach /$cP.R. Smith.
250 $a2nd ed.
260 $aLondon ;$aDover, NH :$bKogan Page,$c1993.
300 $axvi, 602 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aCommunication in marketing.
994 $aE0$bXIM