| Record ID | ia:marketingcore0000unse_z1z4 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingcore0000unse_z1z4/marketingcore0000unse_z1z4_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingcore0000unse_z1z4/marketingcore0000unse_z1z4_meta.mrc |
LEADER: 01436cam 2200409 a 4500
001 ocn759029926
003 OCoLC
005 20210122075933.0
008 111024s2012 onca b 001 0 eng
040 $aNLC$beng$cNLC$dCDX$dG7G$dOCLCF$dNLC
015 $a20119072289$2can
016 $a(AMICUS)000040033883
020 $a9780070385658
020 $a0070385653
035 $a(OCoLC)759029926
050 4 $aHF
055 0 $aHF5415$bM374 2012
082 04 $a658.8$223
084 $acci1icc$2lacc
084 $acoll13$2lacc
245 00 $aMarketing :$bthe core /$cRoger A. Kerin ... [et al.].
250 $a3rd Canadian ed.
260 $aToronto :$bMcGraw-Hill Ryerson,$cc2012.
300 $axxiii, 362 :$bcol. ill. ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 0 $aUnderstanding marketing -- Understanding markets and their behaviour -- Designing marketing strategies and marketing mix elements -- Putting it all together.
650 0 $aMarketing$vTextbooks.
650 6 $aMarketing$vManuels d'enseignement supérieur.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
655 7 $aTextbooks.$2fast$0(OCoLC)fst01423863
700 1 $aKerin, Roger A.
938 $aCoutts Information Services$bCOUT$n19837614
029 0 $aNLC$b000040033883
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 16 OTHER HOLDINGS