MARC record from Internet Archive

LEADER: 02408cam 22006134a 4500
001 ocm43930019
003 OCoLC
005 20181210003648.0
008 000421s2001 ohuab b 001 0 eng
010 $a 00032240
040 $aDLC$beng$cDLC$dBAKER$dNLGGC$dBTCTA$dYDXCP$dIG#$dHEBIS$dTULIB$dBDX$dOCLCF$dISEYC$dUA@$dUKWOH$dI8M$dOCLCQ$dOCLCO$dLVT
019 $a748994295
020 $a0324028113
020 $a9780324028119
020 $a0324072694
020 $a9780324072693
035 $a(OCoLC)43930019$z(OCoLC)748994295
042 $apcc
050 00 $aHF5415$b.Z54 2001
082 00 $a658.8$221
084 $a85.40$2bcl
100 1 $aZikmund, William G.
245 10 $aMarketing :$bcreating and keeping customers in an e-commerce world /$cWilliam G. Zikmund, Michael d'Amico.
250 $a7th ed.
260 $aCincinnati, Ohio :$bSouth-Western College Pub.,$c℗♭2001.
300 $axxxiii, 689 pages :$bcolor illustrations, color maps ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 660-669) and indexes.
520 $aCovering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 17 $aMarketing.$2gtt
650 7 $aMarketing$2gnd
650 7 $aElectronic Commerce$2gnd
650 4 $aMarketing.
700 1 $aD'Amico, Michael.
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/00032240-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1514/00032240-d.html
938 $aBaker & Taylor$bBKTY$c155.95$d155.95$i0324112874$n0003884759$sactive
938 $aBrodart$bBROD$n55315348$c$112.95
938 $aBaker and Taylor$bBTCP$n00032240
938 $aIngram$bINGR$n9780324028119
938 $aYBP Library Services$bYANK$n1913448
029 1 $aAU@$b000021467637
029 1 $aAU@$b000024006204
029 1 $aHEBIS$b10121961X
029 1 $aIG#$b9780324028119
029 1 $aNLGGC$b202019101
029 1 $aYDXCP$b1652174
029 1 $aYDXCP$b1913448
994 $aZ0$bP4A
948 $hHELD BY P4A - 140 OTHER HOLDINGS