MARC record from Internet Archive

LEADER: 02251cam 2200649 i 4500
001 ocm06383365
003 OCoLC
005 20181220214448.0
008 800721s1980 ilua b 001 0 eng
010 $a 79089948
040 $aDLC$beng$cDLC$dOCLCQ$dBAKER$dNLGGC$dK6U$dDEBBG$dCNMBL$dOCLCQ$dYDXCP$dOCLCF$dOCLCQ$dOCLCO$dUKMGB$dPHUST$dOCLCO$dOCLCQ$dNLC$dCSJ$dOCLCO$dOCLCQ
016 7 $a011660910$2Uk
016 $a(AMICUS)000002235887
020 $a0256023484
020 $a9780256023480
035 $a(OCoLC)6383365
050 0 $aHF5415.135$b.C7 1980
082 0 $a658.8/02$219
084 $a85.40$2bcl
084 $aQP 600$2rvk
100 1 $aCravens, David W.
245 10 $aMarketing decision making :$bconcepts and strategy /$cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff.
250 $aRev. ed.
260 $aHomewood, Ill. :$bR.D. Irwin,$c1980.
300 $axv, 573 pages :$billustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Irwin series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xDecision making.
650 0 $aMarketing$xManagement.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$xDecision making.$2fast$0(OCoLC)fst01010188
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aEntscheidungsprozess$2gnd
650 7 $aMarketing$2gnd
650 6 $aMarketing$xGestion.
650 6 $aMarketing.
650 6 $aMarketing$xPrise de de cision.
700 1 $aHills, Gerald E.,$eauthor.
700 1 $aWoodruff, Robert B.,$eauthor.
830 0 $aIrwin series in marketing.
938 $aBaker & Taylor$bBKTY$c34.95$d34.95$i0256023484$n0000301606$sactive
938 $aYBP Library Services$bYANK$n7730522
029 1 $aAU@$b000001775805
029 1 $aAU@$b000012435170
029 1 $aDEBBG$bBV003360473
029 1 $aGBVCP$b191973475
029 1 $aHEBIS$b060873213
029 1 $aHR0$bG00412160
029 1 $aNLGGC$b802223095
029 1 $aNZ1$b4969740
029 1 $aNLC$b000002235887
994 $aZ0$bP4A
948 $hHELD BY P4A - 268 OTHER HOLDINGS