| Record ID | ia:marketingdesigni0000froc_w2i1 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingdesigni0000froc_w2i1/marketingdesigni0000froc_w2i1_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingdesigni0000froc_w2i1/marketingdesigni0000froc_w2i1_meta.mrc |
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001 ocn852472671
003 OCoLC
005 20220530033105.0
008 130711s2013 enka f b 001 0 eng d
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050 4 $aG155.A1$bF76 2013
072 7 $aTRV$2eflch
082 04 $a338.4791068$223
100 1 $aFrochot, Isabelle.
245 10 $aMarketing and designing the tourist experience /$cIsabelle Frochot and Wided Batat.
260 $aWoodeaton, Oxford :$bGoodfellow,$c©2013.
300 $aviii, 218 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 183-214) and index.
520 8 $aThe topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.
505 0 $aA postmodern and cultural approach to understanding the new tourist/consumer -- The experiential approach -- Understanding the quality of the experience -- Co-construction in tourism service delivery -- The complexity of satisfaction measurement -- The service experiencescape -- The influence of images in shaping the consumer experience -- Authenticity and commodification -- Using locals as ambassadors: how to create a true experience -- Alternative methodologies for studying the tourism experience.
650 0 $aTourism$xManagement.
650 0 $aTourism$xMarketing.
650 0 $aPlace marketing.
650 7 $aTravel and Tourism.$2eflch
650 7 $aPlace marketing.$2fast$0(OCoLC)fst01064983
650 7 $aTourism$xManagement.$2fast$0(OCoLC)fst01153180
650 7 $aTourism$xMarketing.$2fast$0(OCoLC)fst01153181
650 7 $aTourismus$2gnd
650 7 $aDienstleistung$2gnd
650 7 $aMarketing$2gnd
650 7 $aVerbraucherverhalten$2gnd
650 7 $aTravel and Tourism.$2ukslc
653 00 $atoeristenindustrie
653 00 $atourist industry
653 00 $atoerisme
653 00 $atourism
653 00 $atoeristen
653 00 $atourists
653 00 $aconsumentengedrag
653 00 $aconsumer behaviour
653 00 $aconsumentenvoorkeuren
653 00 $aconsumer preferences
653 00 $amarketing
653 10 $aTourism
653 10 $aToerisme
700 1 $aBatat, Wided.
938 $aBaker and Taylor$bBTCP$nBK0013058429
938 $aCoutts Information Services$bCOUT$n23529634
938 $aYBP Library Services$bYANK$n9753827
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