| Record ID | ia:marketingethicsg0000unse_y2n6 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingethicsg0000unse_y2n6/marketingethicsg0000unse_y2n6_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingethicsg0000unse_y2n6/marketingethicsg0000unse_y2n6_meta.mrc |
LEADER: 02732cam 2200601 a 4500
001 ocm12108087
003 OCoLC
005 20220519183833.0
008 850509s1985 maua b 001 0 eng
010 $a 85040107
040 $aDLC$beng$cDLC$dUKM$dPGC$dNLGGC$dBTCTA$dLVB$dBAKER$dYDXCP$dOCLCG$dOCLCO$dPBE$dOCLCF$dOCLCQ$dHUELT$dOCLCO
015 $aGB8727875$2bnb
019 $a16087637
020 $a0669108332$q(alk. paper)
020 $a9780669108330$q(alk. paper)
020 $a0669108324$q(pbk.)
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035 $a(OCoLC)12108087$z(OCoLC)16087637
050 00 $aHF5415.122$b.M42 1985
082 00 $a174/.9658$219
084 $a85.40$2bcl
084 $a08.38$2bcl
245 00 $aMarketing ethics :$bguidelines for managers /$cedited by Gene R. Laczniak, Patrick E. Murphy.
260 $aLexington, Mass. :$bLexington Books,$c©1985.
300 $axv, 182 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aEthics in marketing : problems and prospects / T.R. Martin -- Framewords for analyzing marketing ethics / Gene R. Laczniak -- Implementing and monitoring ethics in advertising / O.C. Ferrell -- Studying field salespeople's ethical problems : an approach for designing company policies / Alan J. Dubinsky -- Ethical issues in marketing research / Donald S. Tull and Del I. Hawkins -- Ethics, price fixing, and the management of price strategy / William J. Kehoe -- Ethical issues in multinational marketing / David J. Fritzsche -- Incorporating marketing ethics into the organization / Gene R. Laczniak and Patrick E. Murphy -- Codes of ethics -- Cases.
650 0 $aMarketing.
650 0 $aBusiness ethics.
650 2 $aMarketing
650 04 $amarketing
650 04 $aBusiness ethics
650 6 $aMarketing.
650 6 $aMorale des affaires.
650 7 $amarketing.$2aat
650 7 $aBusiness ethics.$2fast$0(OCoLC)fst00842675
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
653 $aMarketing$aEthical aspects
700 1 $aLaczniak, Eugene R.
700 1 $aMurphy, Patrick E.,$d1948-
776 08 $iOnline version:$tMarketing ethics.$dLexington, Mass. : Lexington Books, ©1985$w(OCoLC)610163345
938 $aBaker & Taylor$bBKTY$c27.95$d27.95$i0669108332$n0000980117$sactive
938 $aBaker and Taylor$bBTCP$n85040107
938 $aYBP Library Services$bYANK$n513512
029 1 $aAU@$b000003865399
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029 1 $aNLGGC$b854025391
029 1 $aNZ1$b3084223
994 $aZ0$bP4A
948 $hHELD BY P4A - 680 OTHER HOLDINGS