MARC record from Internet Archive

LEADER: 03763cam 2200865 a 4500
001 ocm37176614
003 OCoLC
005 20101130160317.0
008 970508s1997 caua b 001 0 eng d
010 $a 97071817
040 $aIaUrP$beng$cJIU$dDLC$dVHB$dUKM$dNBZ$dBAKER$dMNY$dYDXCP$dBTCTA$dLVB$dOCLCQ
015 $aGB97-52847
019 $a37553453
020 $a1568846991
020 $a9781568846996
035 $a(OCoLC)37176614$z(OCoLC)37553453
042 $alccopycat
050 00 $aHF5415.13$b.H468 1997
082 00 $a658.8$221
096 $aHF 5415.13 H623m 1997
100 1 $aHiam, Alexander.
245 10 $aMarketing for dummies /$cby Alexander Hiam.
260 $aFoster City, Calif. :$bIDG Books,$cc1997.
300 $axxii, 378 p. :$bill. ;$c24 cm.
440 0 $a--For dummies
500 $aIncludes index.
505 0 $aWhy you need a marketing program -- Basic marketing strategy : find a need and fill it -- Advanced strategy : define your message -- Let's get creative -- Marketing communication : writing and design -- Marketing research : customers, competitors, and industries -- Marketing on the web -- Print advertising -- Radio and television advertising -- Outdoor advertising : billboards, banners, signs, and more -- Publicity, premiums, and word of mouth -- Special events and trade shows -- Pricing and price-based promotions -- Developing, naming, and managing your products -- Packaging and labeling : dressing products for success -- Distribution, retail, and point of purchase -- Sales and service essentials -- Direct marketing via advertising, telemarketing, and direct mail -- (More than) ten ways to save money in marketing -- Ten common marketing mistakes -- Appendix. Writing a marketing plan.
650 0 $aMarketing$xManagement.
650 0 $aMarketing.
650 2 $aAdvertising.
650 2 $aMarketing of Health Services.
650 6 $aMarketing$xGestion.
650 6 $aMarketing.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/wiley044/97071817.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/wiley038/97071817.html
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/wiley024/97071817.html
938 $aBaker & Taylor$bBKTY$c21.99$d16.49$i1568846991$n0002839237$sactive
938 $aYBP Library Services$bYANK$n1372374
938 $aBaker and Taylor$bBTCP$n97071817
952 $a37176614$zJIU$bURBANDALE PUB LIBR$dURI$hFull$iLCC$kDDC$plccopycat$tContents$u20101112
952 $a266299090$zCUD$bCAMBRIDGE UNIV$hFull$u20100726
952 $a482284029$zTEU$bTEMPLE UNIV$hFull$u20100709
029 1 $aUKM$bb9752847
029 1 $aYDXCP$b1372374
029 1 $aNZ1$b4797647
029 1 $aAU@$b000013374783
029 1 $aAU@$b000022702381
029 1 $aUNITY$b010716572
029 1 $aBIRCL$b1568846991
029 1 $aUKSFD$b1568846991
029 1 $aWOLVL$b1568846991
029 1 $aUKBCC$b1568846991
029 1 $aUKELG$b1568846991
029 1 $aUKLBE$b1568846991
029 1 $aLBRUT$b1568846991
029 1 $aUKLBS$b1568846991
029 1 $aUKESR$b1568846991
029 1 $aUKWSX$b1568846991
029 1 $aLBHIL$b1568846991
029 1 $aUKGRN$b1568846991
029 1 $aUKLON$b1568846991
029 1 $aUKISL$b1568846991
029 1 $aUKLMB$b1568846991
029 1 $aUKSOU$b1568846991
029 1 $aUKBFB$b1568846991
029 1 $aREABC$b1568846991
029 1 $aUKMAN$b1568846991
029 1 $aUKCCC$b1568846991
029 1 $aUKODM$b1568846991
029 1 $aUKWIG$b1568846991
029 1 $aUKDEL$b1568846991
029 1 $aULEDC$b1568846991
029 1 $aUKDLI$b1568846991
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 755 OTHER HOLDINGS