MARC record from Internet Archive

LEADER: 02230cam 2200493 a 4500
001 ocn261924712
003 OCoLC
005 20210817004358.0
008 080930s2009 nyua b 001 0 eng
040 $aUKM$beng$cUKM$dBWX$dC#P$dCDX$dYDXCP$dBTCTA$dBAKER$dSGB$dCLE$dBDX$dOCLCF$dOCLCQ$dUKMGB
015 $aGBA8B5977$2bnb
016 7 $a014771172$2Uk
019 $a225873624
020 $a9780071605144$q(cased)
020 $a0071605142$q(cased)
035 $a(OCoLC)261924712$z(OCoLC)225873624
042 $aukblcatcopy
050 4 $aHG179.5$b.B73 2009
082 04 $a332.02400688$222
100 1 $aBradlow, Eric T.
245 10 $aMarketing for financial advisors :$bbuild your business, bring in clients, and establish your brand /$cEric T. Bradlow, Keith E. Niedermeier, Patti Williams.
260 $aNew York ;$aLondon :$bMcGraw-Hill,$c©2009.
300 $axviii, 266 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aTreating your financial practice like a small business -- Segmentation -- Refining your niche strategy -- Knowing your brand -- The client's decision-making process -- Investor psychology and biases -- Quantitative client relationship management -- Integrated marketing communications: managing advertising, web site design, and word of mouth -- Tactics and best practices -- Putting it all together: your marketing plan.
650 0 $aFinancial planners$xMarketing.
650 7 $aFinancial planners$xMarketing.$2fast$0(OCoLC)fst00924727
700 1 $aNiedermeier, Keith E.
700 1 $aWilliams, Patti.
938 $aBaker & Taylor$bBKTY$c39.95$d29.96$i0071605142$n0007755946$sactive
938 $aBrodart$bBROD$n08315051$c$39.95
938 $aBaker and Taylor$bBTCP$nBK0007755946
938 $aCoutts Information Services$bCOUT$n8280073$c39.95 USD
938 $aYBP Library Services$bYANK$n2833001
029 1 $aAU@$b000044676862
029 1 $aBWX$bR7791471
029 1 $aCDX$b8280073
029 1 $aNZ1$b13081916
029 1 $aUKMGB$b014771172
994 $aZ0$bP4A
948 $hHELD BY P4A - 98 OTHER HOLDINGS