| Record ID | ia:marketingforphar0ed2hold |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingforphar0ed2hold/marketingforphar0ed2hold_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingforphar0ed2hold/marketingforphar0ed2hold_meta.mrc |
LEADER: 01527cam a22003614a 4500
001 2007022388
003 DLC
005 20090721083313.0
008 070529s2007 dcua b 001 0 eng
010 $a 2007022388
016 7 $a101308035$2DNLM
020 $a9781582121062
020 $a1582121060
035 $a(OCoLC)ocn137295011
035 $a(OCoLC)137295011
040 $aDNLM/DLC$cDLC$dNLM$dBTCTA$dBAKER$dC#P$dYDXCP$dDLC
042 $apcc
050 00 $aRS100$b.H65 2007
060 00 $a2007 J-569
060 10 $aQV 737$bH727m 2007
082 00 $a615/.10688$222
100 1 $aHoldford, David A.
245 10 $aMarketing for pharmacists /$cDavid A. Holdford.
250 $a2nd ed.
260 $aWashington, D.C. :$bAmerican Pharmacists Association,$cc2007.
300 $axi, 333 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction to marketing -- Important marketing concepts -- Characteristics of services -- Managing service performance -- Designing pharmacy services -- Consumer behavior -- Consumers' evaluation of service -- Strategic marketing planning -- Marketing strategies -- Market segmentation -- Marketing communication -- Pricing pharmacist services / Norman V. Carroll -- Channels of distribution / Norman V. Carroll.
650 0 $aPharmacy$xPractice.
650 0 $aMarketing.
650 12 $aCommunity Pharmacy Services.
650 22 $aMarketing$xmethods.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0719/2007022388.html