MARC record from Internet Archive

LEADER: 03860cam 2200553 a 4500
001 ocm48263811
003 OCoLC
005 20220128035433.0
008 011029s2002 mauak 001 0 eng
006 m m
007 co g|| ||
010 $a 2001278794
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066 $cThai
019 $a226055908$a970576260$a992301322$a1027940037$a1049143118$a1099404554$a1110314786$a1111703607$a1113378220$a1119438236$a1198535920$a1201616231
020 $a0256139881
020 $a9780256139884
020 $a0072513802
020 $a9780072513806
020 $a0071203982
020 $a9780071203982
020 $a0071150463
020 $a9780071150460
035 $a(OCoLC)48263811$z(OCoLC)226055908$z(OCoLC)970576260$z(OCoLC)992301322$z(OCoLC)1027940037$z(OCoLC)1049143118$z(OCoLC)1099404554$z(OCoLC)1110314786$z(OCoLC)1111703607$z(OCoLC)1113378220$z(OCoLC)1119438236$z(OCoLC)1198535920$z(OCoLC)1201616231
050 00 $aHF5415.135$b.M39 2002
082 00 $a658.8/02$221
100 1 $aMason, Charlotte H.
245 14 $aThe marketing game! :$bwith student CD-Rom /$cCharlotte H. Mason, William D. Perreault, Jr.
250 $a3rd ed.
260 $aBoston :$bMcGraw-Hill/Irwin,$c©2002.
300 $axviii, 100 pages :$billustrations, forms ;$c28 cm +$e1 computer optical disc (4 3/4 in.)
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
538 $aSystem requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.
500 $6880-01$aIncludes index.
505 0 $aIntroduction to the marketing game! -- The market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A new market opportunity.
520 8 $aThe Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. It is applicable for all areas of marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and relationships, and allows for maximum flexibility.
650 0 $aMarketing$xDecision making.
650 0 $aManagement games.
650 7 $aManagement games.$2fast$0(OCoLC)fst01007265
650 7 $aMarketing$xDecision making.$2fast$0(OCoLC)fst01010188
700 1 $aPerreault, William D.,$cJr.
776 08 $iOnline version:$aMason, Charlotte H.$tMarketing game!$b3rd ed.$dBoston : McGraw-Hill/Irwin, ©2002$w(OCoLC)894892839
880 $6500-01$aแผ่น CD-ROM ติดต่อที่แผนกทรัพยากรการเรียนรู้ [SLRC].
938 $aBaker and Taylor$bBTCP$n2001278794
029 1 $aAU@$b000023177343
994 $aZ0$bP4A
948 $hHELD BY P4A - 85 OTHER HOLDINGS