| Record ID | ia:marketinginactio0000unse_s5e0 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketinginactio0000unse_s5e0/marketinginactio0000unse_s5e0_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketinginactio0000unse_s5e0/marketinginactio0000unse_s5e0_meta.mrc |
LEADER: 00722nam a2200229 a 4500
001 86168788
003 DLC
005 19880831000000.0
008 860606s1986 maua b 00000 eng
010 $a 86168788
020 $a0201108445 (pbk.)
050 0 $aHF5415$b.M29937 1986
082 0 $a658.8$219
245 00 $aMarketing in action :$breadings and cases /$c[compiled by] Andrew M. Forman, David W. Cravens, Robert B. Woodruff.
260 0 $aReading, Mass. :$bAddison-Wesley,$cc1986.
300 $aix, 319 p. :$bill. ;$c28 cm.
504 $aIncludes bibliographies.
650 0 $aMarketing.
650 0 $aMarketing$xCase studies.
700 10 $aForman, Andrew M.
700 10 $aCravens, David W.
700 10 $aWoodruff, Robert B.