MARC record from Internet Archive

LEADER: 06374cam 22011058a 4500
001 ocn772452980
003 OCoLC
005 20210426235306.0
008 120109s2012 njua ob 001 0 eng
006 m o d
007 cr |||||||||||
010 $a 2012000895
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020 $a9781118342992$q(electronic bk.)
020 $a9781118343005
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020 $z9780470622599
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020 $z9780470622605
020 $z0470622601
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020 $z9781118231937$q(pbk.)
020 $z1118231937$q(pbk.)
020 $z9781283834988
020 $z1283834987
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050 10 $aHF5415.1265
050 4 $aHF5415.1265$b.F678 2012eb online
072 7 $aBUS$x090010$2bisacsh
072 7 $aBUS$x040000$2bisacsh
072 7 $aBUS$x043010$2bisacsh
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082 00 $a658.8/72$223
084 $aBUS043000$2bisacsh
100 1 $aFox, Vanessa,$d1972-
245 10 $aMarketing in the age of Google :$byour online strategy IS your business strategy /$cVanessa Fox.
250 $aRevised and updated.
260 $aHoboken, N.J. :$bWiley,$c©2012.
263 $a1204
300 $a1 online resource (xviii, 254 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
520 $a"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record and CIP data provided by publisher; resource not viewed.
505 0 $aHow search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas : opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers : how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next? : beyond Google and 10 blue links.
630 00 $aGoogle.
650 0 $aInternet marketing.
650 0 $aInternet searching.
650 0 $aWeb search engines.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xE-Commerce$xInternet Marketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMail Order.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xDirect.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xMultilevel.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xTelemarketing.$2bisacsh
630 07 $aGoogle.$2fast$0(OCoLC)fst01398583
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aInternet searching.$2fast$0(OCoLC)fst00977289
650 7 $aWeb search engines.$2fast$0(OCoLC)fst01173234
655 4 $aElectronic books.
776 08 $iPrint version:$aFox, Vanessa, 1972-$tMarketing in the age of Google.$dHoboken, N.J. : Wiley, 2012$z9781118231937$w(DLC) 2011052827$w(OCoLC)771654429
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