MARC record from Internet Archive

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008 160712s2016 enk ob 000 0 eng d
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245 00 $aMarketing in and for a sustainable society /$cedited by Naresh K. Malhotra.
264 1 $aBingley, UK :$bEmerald Group Publishing Limited,$c2016.
300 $a1 online resource (xvi, 229 pages)
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490 1 $aReview of marketing research ;$vv. 13
504 $aIncludes bibliographical references.
588 0 $aVendor-supplied metadata.
505 0 $aSustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Väistö.
520 $aThis special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
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700 1 $aMalhotra, Naresh K.,$eeditor.
776 08 $iPrint version:$tMarketing in and for a sustainable society.$dBingley, UK : Emerald Group Publishing Limited, 2016$z9781786352828$z1786352826$w(OCoLC)938391214
830 0 $aReview of marketing research ;$vv. 13.
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