| Record ID | ia:marketingmanagem0000kotl_p0t9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmanagem0000kotl_p0t9/marketingmanagem0000kotl_p0t9_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmanagem0000kotl_p0t9/marketingmanagem0000kotl_p0t9_meta.mrc |
LEADER: 03477cam 2200481 a 4500
001 ocm43275700
003 OCoLC
005 20210610083001.0
008 991117s2001 oncac b 001 0 eng
040 $aNLC$beng$cNLC$dS9I$dOCLCF$dR7R$dNLC$dOCLCQ
015 $a999329421$2can
016 $a(AMICUS)000022566700
020 $a0130144290$q(bound)
020 $a9780130144294
035 $a(OCoLC)43275700
043 $an-cn---
050 4 $aHF5415.13$b.K639 2001
055 3 $aHF5415.13$bK68 2001
082 04 $a658.8/02$221
084 $acci1icc$2lacc
100 1 $aKotler, Philip.
245 10 $aMarketing management /$cPhilip Kotler, Peggy H. Cunningham, Ronald E. Turner.
250 $aCanadian 10th ed.
260 $aToronto :$bPrentice Hall Canada,$c2001.
300 $axxiv, 775 pages :$billustrations, portraits ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and indexes.
505 0 $apt. I. Understanding marketing management -- 1. Marketing in the twenty-first century -- 2. Building customer satisfaction, value, and retention -- 3. Winning markets: market-oriented strategic planning -- -- pt. II. Analyzing marketing opportunities -- 4. Gathering information and measuring market demand -- 5. Scanning the marketing environment -- 6. Analyzing consumer markets and buying behaviour -- 7. Analyzing business markets and business buying behaviour -- 8. Dealing with the competition -- 9. Identifying market segments and selecting target markets -- -- pt. III. Developing marketing strategies -- 10. Positioning the market offering through the product life cycle -- 11. Developing new products -- 12. Designing global market offerings -- -- pt. IV. Making marketing decisions -- 13. Managing product lines and brands -- 14. Designing and managing services -- 15. Designing pricing strategies and programs -- -- pt. V. Managing and delivering marketing programs -- 16. Managing marketing channels -- 17. Managing retailing, wholesaling, and market logistics -- 18. Managing integrated marketing communications -- 19. Managing advertising, sales promotion, and public relations -- 20. Managing the sales force -- 21. Managing direct and on-line marketing -- 22. Managing the total marketing effort.
650 0 $aMarketing$xManagement.
650 6 $aMarketing$xGestion.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
700 1 $aCunningham, Margaret H.
700 1 $aTurner, Ronald E.,$d1931-
770 1 $aShook, Dale N.$tMarketing management, Canadian tenth edition, Instructor's resource manual with CBC video guide and spreadsheet disk./.$dToronto : Prentice Hall, ©2001$w(CaOONL)20010001867$w(OCoLC)46617303
770 1 $aKarson, Eric J.$tMarketing management, Canadian tenth edition, Kotler/Cunningham/Turner, PowerPoint Lecture Presentation.$dDon Mills, Ont. : Pearson Education Canada, ©2001$w(CaOONL)20010013180$w(OCoLC)81241537
770 0 $aKotler, Philip.$tMarketing management, 10/CDN/e, Chapters 1-22.$bVersion 4.2.$dToronto : Pearson Education Canada, ©2001.$kTest manager$w(CaOONL)20010019987$w(OCoLC)46626926
770 0 $tMarketing management, Canadian 10th edition.$d[Toronto] : CBC, ©2000.$kVideo library$w(CaOONL)20014004011$w(OCoLC)82127515
029 0 $aNLC$b000022566700
029 1 $aAU@$b000022446532
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 25 OTHER HOLDINGS