MARC record from Internet Archive

LEADER: 03629cam 2200541 a 4500
001 ocm40489129
003 OCoLC
005 20200903234639.0
008 981207s2000 njua b 001 0 eng
010 $a 98052099
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015 $aGB99X5318$2bnb
019 $a874990442
020 $a0130122173
020 $a9780130122179
020 $a0130156841
020 $a9780130156846
035 $a(OCoLC)40489129$z(OCoLC)874990442
037 $bPrentice Hall, C/O Pearson Education Order Dept 135 S Mount Zion rd, Lebanon, IN, USA, 46052$nSAN 200-2175
050 00 $aHF5415.13$b.K64 2000
082 00 $a658.8$221
100 1 $aKotler, Philip.
245 10 $aMarketing management /$cPhilip Kotler.
250 $aMillennium ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c©2000.
300 $axxxii, 718, [32] pages :$bcolor illustrations ;$c26 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Prentice Hall international series in marketing
504 $aIncludes bibliographical references and indexes.
505 00 $tUnderstanding Marketing Management --$tMarketing in the Twenty-First Century --$tMarketing Tasks --$tMarketing Concepts and Tools --$tCompany Orientations Toward the Marketplace --$tHow Business and Marketing Are Changing --$tBuilding Customer Satisfaction, Value, and Retention --$tDefining Customer Value and Satisfaction --$tThe Nature of High-Performance Businesses --$tDelivering Customer Value and Satisfaction --$tAttracting and Retaining Customers --$tCustomer Profitability: The Ultimate Test --$tImplementing Total Quality Management --$tWinning Markets: Market-Oriented Strategic Planning --$tCorporate and Division Strategic Planning --$tBusiness Strategic Planning --$tThe Marketing Process --$tProduct Planning: The Nature and Contents of a Marketing Plan --$tMarketing Planning for the Twenty-First Century --$tAnalyzing Marketing Opportunities --$tGathering Information and Measuring Market Demand --$tThe Components of a Modern Marketing Information System --$tInternal Records System --$tMarketing Intelligence System --$tMarketing Research System --$tMarketing Decision Support System --$tAn Overview of Forecasting and Demand Measurement --$tScanning The Marketing Environment --$tAnalyzing Needs and Trends in the Macroenvironment --$tIdentifying and Responding to the Major Macroenvironment Forces --$tAnalyzing Consumer Markets and Buyer Behavior --$tA Model of Consumer Behavior --$tThe Major Factors Influencing Buyer Behavior --$tThe Buying Decision Process --$tThe Stages of the Buying Decision Process --$tAnalyzing Business Markets and Business Buying Behavior.
650 0 $aMarketing$xManagement.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aMarketingmanagement$2gnd
650 7 $aMarketing$xGestion.$2ram
650 07 $aMarketingmanagement.$2swd
830 0 $aPrentice Hall international series in marketing.
938 $aBaker & Taylor$bBKTY$c126.67$d126.67$i0130122173$n0003246404$sactive
938 $aBaker and Taylor$bBTCP$n98052099
938 $aYBP Library Services$bYANK$n1572458
029 1 $aAU@$b000014327561
029 1 $aHEBIS$b084191031
029 1 $aNZ1$b2464004
029 1 $aYDXCP$b1572458
029 1 $aZWZ$b051979152
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 451 OTHER HOLDINGS