| Record ID | ia:marketingmanagem0000kotl_w9q4 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/marketingmanagem0000kotl_w9q4/marketingmanagem0000kotl_w9q4_marc.xml |
| Download MARC binary | https://www.archive.org/download/marketingmanagem0000kotl_w9q4/marketingmanagem0000kotl_w9q4_meta.mrc |
LEADER: 00628cam a2200205 i 4500
001 75020278
003 DLC
005 19840806000000.0
008 750624s1976 njua b 00110 eng
010 $a 75020278 //r84
020 $a0135579597
050 0 $aHF5415.13$b.K64 1976
082 $a658.8
100 10 $aKotler, Philip.
245 00 $aMarketing management :$banalysis, planning, and control /$cPhilip Kotler.
250 $a3d ed.
260 0 $aEnglewood Cliffs, N.J. :$bPrentice-Hall,$cc1976.
300 $axi, 529 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.