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MARC record from Internet Archive

LEADER: 01935cam 2200589 a 4500
001 ocm16649152
003 OCoLC
005 20190928093229.0
008 870807s1988 nyua b 001 0 eng
010 $a 87023186
040 $aDLC$beng$cDLC$dNLGGC$dLVB$dYDXCP$dCUI$dDEBBG$dOL$$dTULIB$dGBVCP$dOCLCO$dOCLCF$dOCLCQ$dVYT$dOCLCO$dOCLCQ
015 $aGB8861927$2bnb
020 $a0070489297
020 $a9780070489295
020 $a0071004483
020 $a9780071004480
035 $a(OCoLC)16649152
050 14 $aHF5415.13$b.G84 1988
080 $a658.8
082 04 $a658.8$219
084 $a85.40$2bcl
084 $aQP 600$2rvk
100 1 $aGuiltinan, Joseph P.
245 10 $aMarketing management :$bstrategies and programs /$cJoseph P. Guiltinan, Gordon W. Paul.
250 $a3rd ed.
260 $aNew York :$bMcGraw-Hill,$c℗♭1988.
300 $axvi, 427 pages :$billustrations (some color) ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aMcGraw-Hill series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 6 $aMarketing$xGestion.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aMarketingmanagement$2gnd
650 7 $aMarketing.$2gtt
650 07 $aMarketingmanagement.$2swd
653 0 $a21030$amarketing
653 0 $aMarketing
700 1 $aPaul, Gordon W.
830 0 $aMcGraw-Hill series in marketing.
856 41 $3Table of contents$uhttp://www.gbv.de/dms/bowker/toc/9780070489295.pdf
938 $aYBP Library Services$bYANK$n41596
029 1 $aAU@$b000005513976
029 1 $aDEBBG$bBV008210653
029 1 $aGBVCP$b022537589
029 1 $aNLGGC$b05080880X
029 1 $aNZ1$b3427559
029 1 $aYDXCP$b41596
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 165 OTHER HOLDINGS